Location: Kerala

Experience: 3+ Years

Employment Type: Full time

Industry Preference: EdTech (Preferred)

Key Responsibilities
Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) Ads and Google Ads.
Generate high-quality leads while achieving target CPL, ROAS, and conversion goals.
Manage monthly advertising budgets of n1 lakh or above.
Monitor campaign performance and optimize campaigns using data-driven insights.
Conduct A/B testing for creatives, ad copies, and landing pages.
Prepare performance reports and present actionable recommendations.
Collaborate with creative, content, and sales teams

Required Skills
Minimum 3 years of Performance Marketing experience.
Robust expertise in Meta Ads and Google Ads.
Hands-on experience in Lead Generation campaigns.
Experience handling ad budgets above n1 lakh per month.
Knowledge of Google Analytics and Google Tag Manager is an advantage.
Excellent analytical and communication skills

Preferred Qualifications
Prior experience in the EdTech industry.
Solid understanding of CPC, CPL, CTR, CPA, ROAS, and ROI metrics

Work Location: In person

📌 Senior Performance Marketing Executive Kochi
🏢 The closing Gap
📍 Kochi