Job Requirements
Role/ Job Title : Product Manager - Acquisition
Business : Retail Banking
Function/ Department : Alternate Channels
Job Purpose :
'The Product Manager – Acquisition will play a critical role in driving Current-to-Bank (NTB) Savings Account acquisition by continuously identifying bottlenecks, inefficiencies, and opportunities across physical acquisition channels like branches. This role is about finding cutting-edge, practical solutions (digital or otherwise) that improve channel productivity and accelerate acquisition.
Roles & Responsibilities:
'o Analyze acquisition processes across channels to identify pain points and inefficiencies.
o Design and implement hacks—digital tools, process tweaks, or operational shortcuts—that improve speed and reduce effort for frontline teams.
o Continuously scan for gaps in acquisition funnels and propose actionable solutions.




o Use data analytics to identify bottlenecks in lead conversion, onboarding, and activation.
o Prioritize interventions based on impact and feasibility.
o Work with product, channel, marketing, technology teams to create tools, processes or propositions to enhance channel productivity multi-fold.
o Run pilots for current ideas and scale successful initiatives across geographies.
o Maintain a pipeline of productivity hacks and continuously refresh based on feedback.
o Create playbooks and quick-reference guides for hacks and process improvements.
Secondary Responsibilities :
'Benchmark best practices from banking/non-banking industries and adapt them for internal use.
Qualifications:
Graduate Degree - Graduate - Any
Years of Experience:
5 years

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