Role

State Head
Switches

Strategic Leadership : South (HQ: Bengaluru)

Function

Sales

Switches Category

Level

Senior Manager / AGM

HQ

Bengaluru

Reporting To

Business Head

Switches

Team

Territory Sales Managers + Loyalty Executives

Experience

10+ years in Switches / FMEG / Wiring Accessories

About Sturlite

Sturlite Electric is a quick-growing FMEG (Rapid Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Qualified Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.

THE ROLE

As Product Head / State Head for the Switches category, you will own the commercial agenda for your region. This is a P&L-anchored; role - you set the strategy, build the channel, coach the team, and drive revenue week on week.



You will be among the founding members of the Sturlite Switches business, which means your decisions will shape how the category is positioned in the market.

What You Will Do

Own primary and secondary sales targets for the Switches category in the assigned region (North or South Karnataka + Goa)

Build, expand and manage the dealer and distributor network; identify and appoint new channel partners in underpenetrated districts

Drive secondary sell-out through TSMs; monitor sales velocity, scheme compliance and collection discipline

Set territory-wise channel strategy, pricing discipline, scheme communication and market penetration plans

Conduct regular market visits, competitor intelligence gathering and trade feedback loops; report insights to leadership

Coach, review and appraise TSMs and Loyalty Executives; drive accountability through structured weekly reviews

Represent Sturlite Switches at dealer meets, product launches and trade events in the region

Wor

📌 State Head Bengaluru
🏢 Sturlite India
📍 Bengaluru