People & Careers

Europe-focused audience growth drives momentum at Tyre News Media in Q1 2025

Published:

April 17, 2025

Author:

Marc Reynolds

Tyre News Media sees strong start to 2025, expanding reach and sustainability-led content.

A strong start to 2025 for Tyre News Media

Following a record-setting 2024, Tyre News Media entered 2025 with a sharper editorial focus, with goals of growing our readership, and a firm commitment to covering sustainability in the tyre sector. Looking back over Q1 the publication has seen steady growth in audience engagement and advertiser support.

Q1 2025: Audience growth and deeper engagement

Based on the UK and with a predominantly European readership we are seeing growing international visibility:

▪ Over 65,000 active users in Q1 2025 = a year-on-year increase of approximately 11.3%

▪ More than 100,000 website sessions, reflecting regular return traffic from trade specialists.

▪ Nearly 370,000 page views, indicating robust content engagement.

This growth builds on our platforms momentum in 2024.





Sustainability stays front and centre

Sustainability continues to shape Tyre News Media’s editorial agenda. In Q1, we featured:

▪ Insights into tyre recycling and circular economy models.

▪ Coverage on extended producer responsibility (EPR) and policy changes across Europe.

▪ Features on sustainable rubber sourcing and its implications for tyre manufacturers and suppliers.

These stories align with our long-standing commitment to spotlighting responsible industry practices.

Looking ahead: content, coverage and collaboration

As 2025 Progresses, Tyre News Media Is Prioritising:

▪ A focus on interactive and educational content to better inform and engage professionals.

▪ Extended reporting on EV tyres, smart technology and green manufacturing.

▪ Strategic collaborations with industry bodies, innovators, and sustainability leaders.

Tyre News Media’s robust Q1 performance reflects not just our growth in reach, but also o

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