Location

Mumbai (Preferred) | Hybrid / Remote

About Soulflower

Soulflower is one of India’s leading efficacy-led beauty brands with over 25 years of trust, serving millions of customers across marketplaces, quick commerce, retail, and D2C. We are looking for someone who can build product pages that don’t just look good—they rank, convert, and become the preferred answer across search engines, marketplaces, and AI platforms.

Role Summary

You will own the complete Product Detail Page (PDP) experience across our website and marketplaces. Your objective is to increase discoverability, improve search rankings, boost conversion rates, and ensure Soulflower products are accurately represented across traditional search engines and AI-powered discovery platforms.

This role combines content strategy, SEO, Generative Engine Optimization (GEO), merchandising, creative direction, marketplace best practices, and analytics.

Key Responsibilities

1. New Product Listings

- Launch high-conversion product pages across the website and marketplaces that directly improve CTR, conversion rate, and search visibility .
- Craft SEO + GEO-optimized titles, descriptions, bullet points, and benefit-led content designed to rank higher and get surfaced in AI-driven search results .
- Translate product features into compelling customer benefits that increase purchase intent within seconds.
- Build structured product pages optimized for Google, Amazon, marketplaces, and AI assistants such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
- Ensure every PDP follows category best practices and marketplace guidelines.

2. Listing Optimization (Existing Products)

- Continuously audit and improve live listings to increase rankings, engagement, and conversions.
- Refresh titles, descriptions, bullets, images, videos, A+ Content, Brand Stores, FAQs, and comparison tables.
- Analyze customer reviews, Q&A;, search terms, and competitor listings to identify content gaps.
- Improve AI readability and structured content for better extraction and recommendation by generative search engines.
- Maintain a continuous optimization roadmap for every hero SKU.

3. Image & Creative Ownership





- Own the content strategy for product images and visual storytelling.
- Brief designers to create:
- Ingredient infographics
- Benefit icons
- Clinical proof highlights
- Before/After visuals
- Usage instructions
- Comparison charts
- Lifestyle creatives
- Product USPs
- Ensure every visual improves customer understanding and conversion.
- Optimize image sequencing based on marketplace best practices.

4. Marketplace Merchandising

Own product content across

- Amazon
- Flipkart
- Nykaa
- Myntra
- Blinkit
- Zepto
- Instamart
- Tata 1mg
- Apollo
- FirstCry
- Shopify Website

Customize content according to each platform’s ranking algorithm, merchandising guidelines, and customer behaviour. 5. SEO & Generative Engine Optimization (GEO)

SEO

- Perform keyword research using marketplace and SEO tools.
- Improve organic rankings through content optimization.
- Optimize backend keywords, metadata, category mapping, and indexing.
- Monitor keyword movement and search share.

GEO

- Structure content for AI-powered search engines.
- Improve the likelihood of Soulflower products being cited in AI-generated recommendations.
- Create AI-friendly FAQs, comparison tables, structured product data, and knowledge-rich content.
- Optimize content for Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.

6. Competitive Intelligence

- Benchmark competitor listings regularly.
- Track changes in titles, pricing communication, creatives, claims, reviews, and merchandising.
- Recommend improvements to outperform competitors.

7. Analytics & Performance Measure the effectiveness of content through:

- Click-through Rate (CTR)
- Conversion Rate (CVR)
- Organic Sessions
- Keyword Rankings
- Search Impressions
- Add-to-Cart Rate
- Bounce Rate
- Time on Page
- Revenue per Visitor
- Marketplace Quality Scores





Use insights to continuously improve listings. 8. Content Governance

Maintain a central content repository containing:

- Product descriptions
- Benefit statements
- Ingredient libraries
- Usage instructions
- Claims
- Certifications
- Clinical data
- FAQs
- Comparison matrices
- Regulatory-approved messaging

Ensure consistency across every customer touchpoint. 9. Cross-functional Collaboration

Work closely with

- Brand Team
- Design Team
- R&D;
- Regulatory
- Performance Marketing
- Marketplace Account Managers
- Product Team
- Supply Chain

to ensure every product launch is accurate, complete, and on time. Skills & Experience

- 3–6 years in marketplace content, e-commerce merchandising, or digital commerce.
- Strong experience with Amazon, Flipkart, Nykaa, Shopify, or similar platforms.
- Excellent copywriting and storytelling skills.
- Strong understanding of SEO, marketplace algorithms, and content optimization.
- Working knowledge of GEO and AI-first search optimization.
- Experience using tools such as Helium 10, DataDive, Jungle Scout, SEMrush, Ahrefs, Google Search Console, Merchant Center, ChatGPT, Claude, Gemini, and Perplexity.
- Familiarity with Canva, Figma, Photoshop, or Adobe Creative Suite is an advantage.
- Beauty, personal care, FMCG, or D2C experience preferred.

KPIs

- Current listings launched on time
- Listing Quality Score
- Keyword ranking improvements
- Organic traffic growth
- AI discoverability improvements
- CTR improvement
- Conversion rate improvement
- Add-to-cart rate
- Revenue generated from optimized listings
- Reduction in content errors
- A+ Content adoption
- Image quality and completeness score
- Marketplace content compliance
- Percentage of hero SKUs optimized

Success in This Role Within 12 months, you will have built product pages that:

- Rank on Page 1 for priority keywords.
- Improve organic visibility across marketplaces and Google.
- Are consistently surfaced in AI-generated product recommendations.
- Increase conversion rates through better storytelling and merchandising.
- Become the benchmark for best-in-class beauty PDPs in India.

📌 E-commerce Content, SEO & GEO Specialist (Marketplace & Website)C FMCG Brand – Exp: 08 years + WIPRO Partnered - Package 12 LPA (Mumbai)
🏢 Soulflower Co
📍 Mumbai