Direct Response Copywriter – Ravel (Full-time, On-site, Mumbai) About Ravel

Ravel is a BSE-listed, performance-driven haircare brand. We don't run brand awareness campaigns and hope. Every creative we ship is measured on ROAS, CAC, and thumb-stop rate. If a copy doesn't convert, we kill it and write better. That's the job. The Role

You will write the words that make our ads work. Scripts for video ads, copy for statics, hooks, headlines, offers, CTAs.

This is pure direct response: your words have one job, to make people buy. You won't write blogs, brand manifestos, or Instagram captions for engagement. You'll write ads that go live on real budgets within days, and you'll see exactly how every line performs. What You'll Do

Do deep customer research: mine reviews, comments, support chats, competitor ads, and Reddit threads to find the exact words our customers use to describe their problems

Write direct response ad scripts for UGC and video ads: hooks, story arcs, proof, CTAs, all built on research, not guesswork

Write static ad copy, headlines, and primary text variations for Meta

Write landing page copy and advertorials when a campaign needs one

Produce volume: multiple hook and angle variations per concept every week, because testing is the engine

Read performance data (hook rate, CTR, ROAS)



on your own copy and rewrite based on what the numbers say, not what you like Who Should Apply

You've written ad copy or scripts that ran as paid ads and spent real money. Spec work doesn't count

You do the research before you write. You know a outstanding hook comes from a customer review, not a brainstorm

You write original copy. If your process is pasting a prompt into ChatGPT and shipping the output, don't apply. We'll know by the second line

You can write a hook in 8 words that earns the next 3 seconds

You can write the same message 10 different ways without repeating yourself

You're comfortable being wrong fast. Half your copy will fail. The good ones will more than pay for them Why This Role

Your copy runs on meaningful budgets from day one, with full visibility into results

Fast feedback loops: write on Monday, live by Wednesday, data by end of week

You'll learn performance marketing from the inside, sitting next to media buying data most copywriters never see

Competitive pay, with growth tied to the performance you drive How to Apply

Send your resume to [email protected] along with 2-3 pieces of ad copy or scripts you wrote and one line each on what they achieved. Applications without work samples won't be considered.

📌 Direct Response CopywriterC Performance Marketing) (Mumbai)
🏢 Ravel
📍 Mumbai