">Digital Product Marketing Manager

6-10 Years Noida

- Marketing Manager
- GTM
- Enterprise
- saas

Job Title: Digital Product Marketing Manager - GTM Growth Job Location - Noida (Work from office)

Role Summary

Were looking for a hands-on Digital Product Marketing Manager who can take a product from "built" to "in front of the right buyer" - and do it repeatedly across a multi-product portfolio. Youll own outbound lead generation, product/solution branding, and the full GTM execution across our phased pilot soft launch scaled launch framework. Youll need enough technical and AI fluency to understand what each product actually does and translate that into a pitch a buyer will act on - without needing an engineer in the room.

This is a builder-operator role, not a strategist-only role. Youll be expected to personally execute - running campaigns, writing copy, managing sequences, publishing content, handling paid channels, and tracking pipeline - with full-stack digital marketing capability, not just GTM strategy oversight.

Key Responsibilities

1. End-to-end GTM ownership

- Drive GTM execution across all four phases of our readiness-gated framework (Phase 0 readiness Phase 1 warm POC Phase 2 controlled soft launch Phase 3 scaled GTM) for each product in the portfolio
- Ensure Phase 0 readiness assets (demo, landing page, pitch deck, explainer video) are market-ready before any outreach begins
- Track and report against phase-gate criteria, including pricing repeatability validation before Phase 2 3 transitions

2. Lead generation outbound

- Design and run outbound sequences targeting the right buyer persona per product (e.g., IT/Security buyer for Collaboration Hub vs. data/analytics buyer for AI-Based Data Insights)
- Identify and test additional promotion channels - email outreach, communities, partner marketing, content syndication,



paid social/search where relevant - always after existing customer relationships and warm channels are exhausted first
- Build and manage a POC/pilot pipeline, framing pilots as exclusive access (not discounts) with structured feedback as a condition of participation

3. Positioning branding

- Own product and solution messaging, ensuring each Quarks positioning matches its actual buyer (not a generic SaaS pitch)
- Maintain naming and brand consistency
- Translate technical capabilities - including AI/ML-based features - into buyer-facing value propositions that hold up under a technical buyers scrutiny

4. Technical AI fluency

- Understand each products underlying technology (workflow automation, AI-based data insights, enterprise search, collaboration tooling) well enough to explain it credibly to prospects and handle first-level technical objections
- Work closely with technical/product POCs to stay current on roadmap, OEM integrations (Salesforce, AWS, Databricks, GCP, LambdaTest), and product changes that affect messaging

5. Reporting iteration

- Maintain and update GTM tracking (readiness scores, POC pipeline status, phase-gate dashboards)
- Report conversion metrics at each funnel stage (outreach POC pilot paid) and recommend adjustments to targeting, messaging, or channel mix based on real signal, not assumption

Required Experience Skills

- 6+ years in digital/product marketing, demand generation, or GTM roles - B2B SaaS or enterprise software background required
- Proven track record running outbound lead-gen programs, specifically LinkedIn InMail/Sales Navigator-based outreach,



at meaningful volume
- Experience owning GTM for more than one product/persona simultaneously (portfolio marketing, not single-product marketing)
- Comfortable engaging technical buyers (IT, Security, Data/Analytics personas); able to read a product spec or demo and turn it into a explicit value narrative
- Working understanding of AI concepts sufficient to explain an "AI-based" product credibly (doesnt need to code, needs to not get out-argued by a technical prospect)
- Experience with CRM/outreach tooling (e.g., LinkedIn Sales Navigator, HubSpot/Salesforce, sequencing tools) and comfort with tracking dashboards/spreadsheets for pipeline reporting
- Self-directed; comfortable operating in a startup/portfolio environment with multiple concurrent product launches rather than one steady-state brand
- Full-stack, hands-on digital marketing execution capability, not just strategy. Should be able to run (or closely direct) work across:
- SEO/SEM/AEO: keyword research, on-page SEO, Google Ads/paid search campaign setup and optimization
- Social content: organic + paid social (LinkedIn primarily, plus X/YouTube as relevant), content calendars, blog/thought-leadership pieces, short-form video/creative briefs
- Email marketing: nurture sequences, drip campaigns, newsletter management (tools like HubSpot, Mailchimp, Instantly, Lemlist, or similar)
- Marketing analytics: Google Analytics, UTM tracking, funnel/conversion reporting, attribution across channels
- Paid campaign management: budget allocation and ROI tracking across LinkedIn Ads, Google Ads, and any experimental paid channels

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Product Marketing Manager (Noida)
🏢 Quarks Technosoft
📍 Noida