Key Responsibilities

- Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital ads

- Conceptualize and produce holistic communication strategies, related to the clients' campaign KPI

- Work closely with an internal specialized team to monitor performance and recommend optimizations and current/different strategies and tactics

- Device cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-led

- Improving the design, usability, content and conversion points of the website/landing pages for the promotion and growth of a brand’s online assets

- Monitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize results

- Negotiate with media publishers

- Lead role in training and managing team members in digital media

- Collaborating with all departments in the agency
- To be the primary point person on key accounts




- In addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissions

Profile Requirements

- 6-7 years of relevant work experience

- Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

- Solid understanding of marketing and media planning principles

- Experience using technology to connect with key target audience segment

- Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore

Preferred Skills

- Excellent research and analytical thinking skills

- Excellent verbal and writing skills

- Resourceful problem solver

- Team player, and ability to work under pressure

- Experience in performance and programmatic media planning would be an advantage

📌 Digital Media Planning (Bangalore East)
🏢 Havas Media Network India
📍 Bangalore East