Job Title: SEO / GEO (AI SEO) Specialist – Marketing Automation & Google Ads Department: Marketing / Digital Growth Reports To: Marketing Manager / Head of Digital Marketing Employment Type: Full-Time Location: Remote

Salary: 4.2LPA (Please don't apply if your expectations exceed this range) About the Role

We are looking for a data-driven digital marketing professional who combines expertise in traditional SEO, GEO (Generative Engine Optimization / AI Search Optimization), marketing automation, and Google Ads (PPC). This role is central to driving organic visibility across both classic search engines (Google, Bing) and AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini), while also managing automated nurture campaigns and paid search performance. Key ResponsibilitiesSEO (Search Engine Optimization)

Conduct keyword research, competitor analysis, and content gap analysis.

Perform on-page SEO (meta tags, headers, internal linking, schema markup) and technical SEO audits (site speed, crawlability, indexing, Core Web Vitals).

Build and execute link-building and off-page SEO strategies.

Monitor rankings, traffic, and organic performance using tools like Google Search Console, SEMrush, Ahrefs, or Moz.

Optimize website architecture and content for search intent.

GEO / AI SEO (Generative Engine Optimization)

Optimize content to appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot).

Structure content using clear entities, structured data (schema.org), and citation-friendly formatting for LLM crawlers.

Monitor brand visibility and citations within AI search/answer engines.

Stay current with evolving AI search algorithms and update content strategy accordingly.

Build authoritative, well-sourced content that AI models are likely to reference and cite.

Marketing Automation

Design, build,



and manage automated email/lead nurture workflows (e.g., HubSpot, Marketo, Active Campaign, Mailchimp, Zoho).

Set up lead scoring, segmentation, and behavior-triggered campaigns.

Integrate CRM and marketing automation platforms for seamless lead handoff to sales.

A/B test automated campaigns (subject lines, CTAs, workflows) to improve conversion rates.

Report on funnel performance, MQL/SQL conversion, and campaign ROI.

Google Ads (PPC/SEM)

Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube).

Conduct keyword bidding strategy, audience targeting, and ad copy A/B testing.

Manage budgets, bid strategies, and Quality Score optimization to maximize ROAS.

Set up conversion tracking, Google Tag Manager, and Google Analytics 4 (GA4) integration.

Analyze campaign performance and provide actionable insights/reports.

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

2+ years of hands-on experience in SEO and Google Ads management.

Working knowledge of GEO/AI search optimization concepts and emerging AI search tools.

Experience with at least one marketing automation platform (HubSpot, Marketo, ActiveCampaign, etc.).

Proficiency with tools: Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush/Ahrefs, Google Ads Editor.

Solid analytical skills — comfortable interpreting data and translating it into strategy.

Basic understanding of HTML/CSS and schema markup (JSON-LD) is a plus.

Excellent written communication skills for content and campaign copy.

Google Ads Certification preferred (Search, Display, or Measurement). NOTE:

We accept the applications only through the below google form https://forms.gle/CSRevWByZNziUyZC7 Please only apply if you are from Hyderabad and are willing to work in a remote role with salary 4.2LPA

📌 Digital Marketing Specialist (Hyderabad)
🏢 VINN Digital Media
📍 Hyderabad