Digital Marketing & Marketing Automation Expert Shape the Future of Digital Growth at Newgen

At Newgen Software, we're transforming the way enterprises engage with customers. The NewgenONE Platform brings together content, processes, and communications into a unified orchestration layer, enabling organizations to operate smarter, faster, and more efficiently.

As we continue to expand our global footprint, we're seeking a Digital Marketing & Marketing Automation Expert who thrives at the intersection of marketing, technology, and analytics. You'll play a critical role in driving demand generation, delivering engaging digital experiences, and building scalable marketing programs that contribute directly to business growth. What You Will Be Doing

Drive Digital Demand Generation

Plan, execute, and optimize multi-channel digital marketing campaigns across LinkedIn, Google Display Network, YouTube, RollWorks, Facebook, Instagram, X (Twitter), Quora, and other relevant platforms.

Collaborate with marketing and sales teams to understand business priorities and Go-to-Market strategies and translate them into effective digital campaigns.

Work closely with content and design teams to develop compelling creatives and campaign assets.

Manage digital marketing budgets and allocate investments across channels to maximize campaign performance and ROI.

Conduct A/B testing and campaign experimentation to improve engagement, conversions, and pipeline contribution.

Deliver high-quality inbound engagement from target audience segments.

Analyze campaign effectiveness and generate actionable insights, recommendations, reports, and dashboards.

Drive programs for SEO and LLM optimization for product focused keywords Manage Marketing Automation & Customer Journeys

Support and manage Newgen's marketing technology ecosystem.

Design and execute lead nurturing,



engagement, and drip marketing programs using HubSpot and related tools.

Optimize visitor-to-lead and lead-to-opportunity conversion processes through marketing automation best practices.

Ensure data accuracy, system hygiene, and operational excellence across marketing platforms.

Manage database segmentation, list acquisition/import, data cleansing, form capture, lead routing, and lifecycle marketing initiatives.

Support the adoption of marketing automation processes and best practices across marketing and sales teams.

Deliver

Data-Driven Insights

Create dashboards, reports, and performance analyses to track campaign success and marketing impact.

Monitor funnel performance, lead quality, engagement metrics, and conversion rates.

Provide meaningful insights and recommendations to help marketing and sales teams make informed decisions.

Support customer journey analysis and identify opportunities to improve marketing effectiveness and user experience. Innovate and Optimize

Stay current with evolving digital marketing trends, marketing technologies, and industry best practices.

Evaluate emerging martech solutions and recommend enhancements to improve marketing efficiency and effectiveness.

Contribute ideas and innovations that help Newgen stay ahead in an increasingly digital marketing landscape. What We're Looking For

Bachelor's degree in marketing, Business Administration, Communications, or a related field.





3-5 years of experience in digital marketing, marketing automation, demand generation, or marketing operations.

Strong understanding of digital advertising platforms such as LinkedIn Ads, Google Display Network, YouTube Ads, RollWorks/AdRoll, and similar channels.

Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Pardot, or equivalent solutions.

Knowledge of lead generation, lead nurturing, customer journey mapping, and marketing automation best practices.

Familiarity with analytics and reporting tools, including Google Analytics and marketing performance dashboards.

Ability to analyze data, identify trends, and provide actionable recommendations to improve campaign outcomes.

Experience managing and optimizing campaigns across multiple digital channels.

Strong stakeholder management and cross-functional collaboration skills.

Excellent verbal and written communication skills.

Strong problem-solving abilities, attention to detail, and a continuous learning mindset.

Experience in B2B technology, SaaS, enterprise software, or digital transformation industries will be an added advantage.

Why Join

Newgen?

Be part of a leading global provider of digital transformation and automation solutions.

Work on impactful campaigns across global markets and enterprise customers.

Gain hands-on exposure to cutting-edge marketing technologies and AI-powered marketing initiatives.

Collaborate with talented teams across marketing, sales, product, and leadership.

Play a key role in driving business growth while accelerating your own career development. If you're excited about combining digital marketing, automation, technology, and data to create measurable business impact, we'd love to hear from you.

📌 Digital Marketing Specialist (Noida)
🏢 Newgen Software
📍 Noida