Job Summary

We are seeking a dynamic and detail-oriented Digital Marketing Specialist with a focus on Search Engine Optimization (SEO) to join our innovative marketing team. In this role, you will drive organic growth by enhancing our website’s visibility across search engines, optimizing content, and implementing strategic SEO initiatives. Your expertise will help elevate our brand presence, attract targeted traffic, and improve overall digital performance.

This paid position offers an exciting opportunity to influence our online success and develop your skills in a fast-paced, collaborative environment. We are looking for someone who has experience working with Canadian service based businesses - if the experience is with a HVAC company that would be asset. We are also looking for someone who has strong skills in AI marketing as well.

Responsibilities

- Develop and execute comprehensive SEO strategies to improve search engine rankings and increase organic traffic.
- Conduct thorough keyword research to identify high-value search terms aligned with business goals.
- Optimize website content, metadata, and HTML elements to enhance search visibility and user experience.
- Manage and update WordPress websites, ensuring SEO best practices are consistently applied.
- Utilize tools such as Google Search Console, Google Analytics, Adobe Analytics,



and Google Tag Manager to monitor site performance and gather actionable insights.
- Implement technical SEO improvements by analyzing site architecture, fixing crawl errors, improving page load speeds, and ensuring mobile responsiveness.
- Collaborate with content creators and web developers to ensure SEO strategies are integrated seamlessly into digital campaigns.

Skills

- Solid understanding of SEO principles, keyword research techniques, and metadata optimization.
- Proficiency in HTML, CSS, JavaScript, and WordPress platform management.
- Experience with Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager for data analysis and tracking.
- Knowledge of digital marketing strategies with an emphasis on e-commerce platforms.
- Ability to analyze website data to identify opportunities for growth and optimization.
- Familiarity with technical SEO audits and implementing fixes for crawlability issues.
- Excellent communication skills to effectively collaborate across teams and articulate technical concepts clearly.

Join us to leverage your SEO expertise in a vibrant environment where innovation meets impact!

Application question(s)

- Do you have experience working with a Canadian service based company? If so please share the details. If not then please do not apply for this job.

Work Location: Remote

📌 Digital Marketing Specialist - SEO (India)
🏢 Lapis Heating and Air Conditioning
📍 India