Company Description Apphix is a full-service AI and web development agency that helps businesses build, scale, and modernize their digital presence. The team specializes in custom web application development using up-to-date full-stack technologies, AI integration and automation, and scalable cloud infrastructure and deployment.

Apphix supports clients through end-to-end product development, guiding projects from initial concept to launch. Founded by engineers focused on reliable, high-performance software, the company partners with startups and growing businesses to turn ideas into production-ready solutions. Apphix offers technical expertise for building new products, modernizing existing platforms, and integrating AI capabilities into workflows.

About the Role We're looking for a Digital Marketing Executive to own paid acquisition across Meta, TikTok, and Google Ads for our eSIM and smartphone products. You'll drive sales while keeping ROAS and CAC efficient, directly fueling our growth and expansion goals through data-driven campaign management.

What You'll Do

- Manage Meta, TikTok, and Google Ads campaigns for our eSIM and smartphone products
- Analyze ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost)



across campaigns
- Launch campaigns and run A/B tests on creatives, audiences, and landing pages
- Optimize landing pages for conversion, in coordination with content and design resources
- Coordinate with the Content team to align paid campaigns with organic content and creative assets
- Analyze campaign performance and prepare regular marketing reports
- Manage and allocate marketing budgets across channels based on performance data
- Track the full funnel: impressions, CTR, CPC, conversion rate, ROAS, and CAC
- Stay current on eSIM, travel-tech, and telecom advertising trends and competitor strategies

What We're Looking For

- 2+ years of hands-on experience managing Meta, TikTok, and Google Ads campaigns, ideally in e-commerce or D2C
- Strong analytical skills; comfortable in Ads Manager, Google Analytics, and reporting dashboards
- Experience marketing subscription, travel, or tech products is an advantage
- Solid understanding of CAC, LTV, ROAS, and funnel optimization
- Clear communication skills to coordinate with content, support, and sales teams

📌 Digital Marketing Specialist (India)
🏢 Apphix
📍 India