DIGITAL MARKETING TEAM LEAD

Location: Edappally

Employment Type: Full-Time

Experience: Minimum 3 Years

Department: Digital Marketing

Reports To: CEO / Management

Team Size: 2–3 Digital Marketers

About the Role

We are looking for an experienced and result-oriented Digital Marketing Team Lead to lead our digital marketing team and take ownership of strategy, campaign execution, performance, client communication, and team delivery.

The ideal candidate should have strong hands-on expertise in Meta Ads and Google Ads, combined with excellent strategic thinking, analytical ability, problem-solving skills, client communication, and people-management capabilities.

The Team Lead will be responsible for managing a team of 2–3 Digital Marketers, assigning work, reviewing campaign performance, solving execution challenges, maintaining quality standards, and ensuring that the team consistently delivers measurable results for clients.

This is a hands-on leadership role. We are looking for someone who can think strategically, execute practically, lead people, solve problems, communicate with clients, and take ownership of results.

Key Responsibilities1. Team Leadership & Management

- Manage and lead a team of 2–3 Digital Marketers.
- Allocate clients, campaigns, and responsibilities among team members.
- Set explicit priorities, deadlines, and performance expectations for the team.
- Monitor daily and weekly execution of assigned work.
- Review the team's campaign strategies and execution before implementation when required.
- Conduct regular team reviews and performance discussions.
- Identify skill gaps within the team and provide guidance, coaching, and training.
- Ensure team members follow standard processes, reporting formats, and campaign management practices.
- Build a culture of ownership, accountability, learning, and performance.
- Support team members in solving complex campaign and client problems.
- Escalate major issues to management with a proposed solution rather than simply reporting the problem.

1. Digital Marketing Strategy

- Develop comprehensive digital marketing strategies based on client objectives, target audience, industry, and business goals.
- Guide team members in developing client-specific marketing strategies.
- Create channel-wise marketing plans covering paid advertising, content, social media, lead generation, and conversion.
- Translate business objectives into measurable digital marketing KPIs.
- Plan monthly and quarterly campaign strategies and execution roadmaps.
- Identify opportunities to improve lead quality, conversion rates, customer acquisition, and overall campaign performance.
- Ensure that campaign strategy is aligned with the client's overall business objectives.

1. Meta Ads Management

- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Develop campaign structures based on objectives such as lead generation, conversions, traffic, engagement, and remarketing.
- Manage audience targeting, retargeting, lookalike audiences, creatives, budgets, and bidding strategies.
- Analyze campaign performance and optimize for CPL, CPA, ROAS, CTR, conversion rate, and lead quality.
- Review and guide the Meta Ads work executed by team members.
- Troubleshoot tracking, campaign delivery, audience, creative, and performance-related issues.
- Stay updated with changes in Meta Ads, targeting, attribution, automation, and campaign optimization practices.

1. Google Ads Management

- Plan, execute, and optimize Google Ads campaigns.
- Maintain hands-on knowledge of Search, Display, Performance Max, YouTube, and remarketing campaigns.
- Conduct keyword research, audience research, competitor analysis, ad copy planning, and campaign structuring.
- Monitor budgets, search terms, conversion data, bidding strategies, and campaign performance.
- Review Google Ads campaigns managed by team members and provide strategic direction.
- Identify and resolve performance issues to improve acquisition efficiency and ROI.
- Ensure proper conversion tracking and campaign measurement.

1. Campaign Performance & Optimization

- Monitor campaign performance across all assigned accounts.




- Review campaign performance reports prepared by team members.
- Analyze data and identify the reasons behind performance changes.
- Develop actionable optimization plans based on campaign data.
- Conduct and guide A/B testing of creatives, audiences, landing pages, messaging, and campaign structures.
- Identify underperforming campaigns and take corrective action.
- Focus not only on lead generation but on lead quality, conversion, customer acquisition cost, and business results.
- Ensure that every campaign has explicit KPIs and measurable objectives.

1. Client Communication & Account Management

- Act as a senior digital marketing point of contact for assigned clients.
- Understand client requirements, business challenges, objectives, and expectations.
- Participate in client meetings and strategy discussions.
- Present marketing strategies, campaign plans, reports, and performance insights clearly.
- Explain campaign performance and recommendations in a simple, business-oriented manner.
- Handle client questions, concerns, and performance-related discussions professionally.
- Build strong, long-term relationships with clients through proactive communication.
- Communicate both positive and negative campaign developments honestly and professionally.
- Ensure that team members maintain professional and timely client communication.

1. Team Performance & Quality Control

The Team Lead will be responsible for ensuring that the 2–3 member digital marketing team delivers work on time and at the expected quality level.

Responsibilities include

- Review campaign plans before execution where necessary.
- Review monthly marketing strategies and reports.
- Monitor task completion and deadlines.
- Check campaign setup and optimization quality.
- Ensure proper tracking and reporting.
- Review client deliverables.
- Identify recurring mistakes and implement corrective processes.
- Ensure team members continuously improve their technical and strategic capabilities.

1. Problem Solving

- Identify problems before they become major issues.
- Analyze campaign, client, creative, technical, tracking, and conversion-related problems systematically.
- Develop practical solutions rather than simply reporting problems.
- Support team members in solving difficult campaign problems.
- Take ownership of major campaign challenges.
- Remain calm and solution-oriented under pressure.
- Escalate critical issues to management along with possible solutions.

We are specifically looking for someone who thinks:“Here is the problem. Why is it happening? What are our options? What should we do next?” —not someone who simply says:

“There is a problem.”9. Cross-Team Collaboration

Work closely with

- Content team
- Video production team
- Designers
- Developers
- Sales team
- Management

Responsibilities include:
- Provide clear campaign and content briefs.
- Coordinate requirements between teams.
- Ensure marketing strategy is properly translated into execution.
- Review marketing creatives and assets when required.
- Coordinate landing page and tracking requirements.
- Work with sales teams to understand lead quality and conversion.
- Ensure marketing and sales teams are aligned on campaign objectives.

Required SkillsMust-Have Skills
- Minimum 3 years of professional experience in Digital Marketing
- Strong hands-on expertise in Meta Ads
- Strong hands-on expertise in Google Ads
- Strong understanding of digital marketing strategy and campaign planning
- Proven ability to manage and guide a small team
- Excellent analytical and problem-solving skills
- Excellent client communication and presentation skills
- Strong understanding of lead generation and conversion funnels
- Experience with campaign performance analysis and optimization
- Ability to manage multiple clients and campaigns simultaneously




- Strong ownership and accountability
- Strong teamwork and leadership skills

Technical Knowledge Candidates should have a robust understanding of:
- Meta Ads Manager
- Google Ads
- Google Analytics / GA4
- Google Tag Manager
- Conversion Tracking
- Meta Pixel / Conversions API
- Remarketing & Retargeting
- Landing Pages & Conversion Funnels
- Keyword Research
- Audience Targeting
- Campaign Optimization
- A/B Testing
- CPL
- CPA
- CTR
- CPC
- CPM
- ROAS
- Conversion Rate
- Marketing Analytics & Reporting

People Management Skills Since this is a Team Lead position, candidates should also demonstrate:

- Team delegation
- Task planning
- Performance monitoring
- Coaching and mentoring
- Feedback delivery
- Conflict resolution
- Time management
- Prioritization
- Accountability management
- Performance improvement
- Ability to motivate team members
- Ability to make decisions independently

Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Google Ads / Meta certifications are an advantage.
- Experience working in a digital marketing agency is strongly preferred.
- Experience managing multiple client accounts is highly preferred.
- Previous experience leading a small marketing team is an advantage.
- Experience in both B2B and B2C marketing is an advantage.

What We Are Looking ForSTRATEGIST Understands the client's business before recommending a campaign.

PERFORMANCE MARKETER

Can work hands-on with Meta Ads and Google Ads and understands campaign performance deeply.

TEAM LEADER

Can manage, guide, coach, and develop a team of 2–3 marketers.

PROBLEM SOLVER

Doesn't stop at identifying a problem. Finds the reason and drives the solution.

CLIENT COMMUNICATOR

Can confidently communicate strategies, results, challenges, and recommendations to clients.

DATA THINKER

Makes decisions based on data, testing, and business objectives rather than assumptions.

OWNER

Takes responsibility for the team's output and client results.

TEAM PLAYER

Works effectively with content, creative, development, sales, and management teams.

Key Performance Indicators (KPIs)

The Team Lead will be evaluated based on:

Team Performance

- Productivity of the 2–3 member digital marketing team
- Timely completion of assigned work
- Quality of campaign execution
- Team development and skill improvement

Campaign Performance
- Campaign ROI / ROAS
- Lead quality
- CPL / CPA improvement
- Conversion performance
- Campaign optimization
- Achievement of client KPIs

Client Management
- Client satisfaction
- Client retention
- Quality of communication
- Timeliness of reporting
- Quality of strategic recommendations

Leadership
- Effective delegation
- Problem-solving effectiveness
- Team accountability
- Coaching and mentoring
- Cross-team collaboration

Business Contribution
- Contribution to client growth
- Improvement in marketing efficiency
- Strategic contribution to accounts
- Ability to identify growth opportunities

What Success Looks Like Within this role, success means:

The team knows what to do.

The campaigns are performing.

Clients understand what is happening.

Problems are solved quickly.

Reports lead to decisions.

The team keeps improving.

And ultimately, clients see measurable business growth.

Why Join Us?

- Lead a dedicated digital marketing team of 2–3 professionals.
- Work on diverse digital marketing projects across different industries.
- Take ownership of real client campaigns and business outcomes.
- Work closely with creative, performance, content, development, and sales teams.
- Opportunity to grow into a senior digital marketing leadership role.
- Build your leadership and strategic marketing capabilities.
- Work in an environment that values strategy, ownership, learning, collaboration, and measurable results.

Ideal Candidate 3+ Years Experience

Meta Ads Expert

Google Ads Expert

Digital Marketing Strategist

Team Leader

Problem Solver

Client-Facing

Data-Driven

Result-Oriented

Ownership Mindset

Don't just run campaigns. Lead the team that drives growth.

Pay: From ₹30,000.00 per month

Experience

- Digital Marketing Agency: 3 years (Required)

Work Location: In person

📌 Digital Marketing Team Lead (Kochi)
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📍 Kochi