Job Summary:

We are seeking a highly skilled Digital Marketing Manager to lead and execute digital marketing strategies for both our firm and our clients. This role is ideal for a strategic and data-driven marketer with expertise in performance marketing, content strategy, brand positioning, and client facing digital marketing services.

The ideal candidate will drive brand awareness, lead generation, and thought leadership for our management consulting & leadership coaching firm while also providing digital marketing consultation and execution for our clients. They will work closely with leadership consultants, business leaders, and external clients to craft and implement high-impact marketing strategies.

Key Responsibilities:

1. Digital Strategy & Brand Positioning

- Develop and implement a comprehensive digital marketing strategy aligned with business goals.
- Decide on the Digital Marketing Budget
- Position the firm as a thought leader in leadership coaching, executive development and management consulting.
- Oversee website optimization (SEO, UI/UX, and conversion rate optimization) to enhance visibility and engagement.
- Advise and implement digital strategies for clients, helping them grow their online presence and achieve their marketing objectives.

2. Performance Marketing & Lead Generation

- Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Facebook and other paid channels to generate high-quality B2B leads.
- Develop and manage multi-channel paid campaigns, including retargeting, lookalike audiences and account-based marketing (ABM).
- Optimize paid campaigns based on CAC (Customer Acquisition Cost), ROI, ROAS (Return on Ad Spend) and lead quality metrics.
- Leverage marketing automation and CRM tools (HubSpot, Salesforce, or similar) to track leads and nurture conversions.

3. Content Marketing & Thought Leadership

- Develop and execute a content marketing strategy, including blogs, whitepapers, case studies, videos and webinars, to engage target audiences.




- Work closely with leadership coaches, consultants and industry experts to create insightful content for C-suite executives, HR professionals and business leaders.
- Manage email marketing campaigns to nurture leads and convert them into clients.

4. Social Media & Community Engagement

- Lead and grow the company’s presence on LinkedIn, Twitter, YouTube and other professional networks.
- Develop LinkedIn strategies, including organic and paid approaches, employee advocacy and executive personal branding.
- Manage and optimize engagement through interactive content, live events and industry discussions.

5. Analytics & Performance Measurement

- Monitor and analyze digital marketing KPIs using Google Analytics, LinkedIn Campaign Manager and other analytics tools.
- Continuously optimize strategies based on data-driven insights and A/B testing.
- Develop and present performance reports with key marketing metrics, conversion rates and campaign effectiveness.

6. Team Management & Collaboration

- Lead and mentor a team of content creators, designers, performance marketers and SEO specialists.
- Collaborate with cross-functional teams, including sales, product and consulting teams, to ensure alignment of marketing efforts with business objectives.
- Manage relationships with external agencies, freelancers and marketing partners to scale digital efforts.

7. Partnership & PR Coordination

- Work with external PR agencies, influencers and thought leaders to enhance brand credibility and reach.
- Identify strategic digital partnerships for guest blogging, podcast features and speaking engagements.

8. Client Digital Marketing Services





- Act as a digital marketing consultant for clients, understanding their business needs and crafting customized marketing strategies.
- Offer services such as SEO optimization, PPC campaign management, social media marketing, and content strategy.
- Conduct workshops, training sessions, and strategy meetings for client teams to enhance their digital marketing capabilities.
- Work closely with clients’ marketing teams and leadership to ensure their digital initiatives align with their business objectives.

Qualifications & Skills:

- Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business, or a related field.
- 7 years of experience in digital marketing, with a focus on performance marketing, lead generation and B2B marketing.
- Strong knowledge of SEO, PPC, content marketing, email marketing and paid social media.
- Hands-on experience with marketing tools like Google Ads, LinkedIn Ads, Facebook Business Manager, HubSpot, Salesforce, or similar.
- Proven ability to manage and lead a marketing team while collaborating with leadership and sales teams.
- Robust analytical mindset with expertise in marketing performance measurement, A/B testing and optimization.
- Experience in B2B marketing, professional services, leadership coaching, or consulting is a plus.

What We Offer:

- Opportunity to work with a diverse portfolio of clients and industries.
- A collaborative and creative work environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.

Why Join Us?

- Work with renowned leadership consultants and business strategists.
- Opportunity to make a direct impact in shaping leadership narratives.
- Lead and scale a high-performance marketing team.
- Competitive salary, performance-based incentives, and professional development opportunities.

If you're a data-driven digital marketing leader passionate about growing a high-impact consulting and leadership coaching firm, we’d love to hear from you!

📌 Digital Marketing Manager (Chennai)
🏢 GADs Leadership Foundation
📍 Chennai