Responsibilities

- Plan and manage Google Ads lead generation campaigns targeting Forex traders across multiple regions (GCC, MENA, EU, SEA).

- Develop and optimize ad creatives, headlines, and landing page funnels in coordination with our content and design team.

- Ensure full compliance with advertising policies relevant to financial services and forex trading.

- Track and analyze campaign performance using Google Ads, GA4, and other analytics tools to maximize ROI.

- Implement A/B testing strategies to improve CTR, CVR, and cost per lead.

- Conduct keyword research and competitor analysis to ensure optimal bidding strategies.

- Collaborate with SEO, sales, and compliance teams to align paid campaigns with broader marketing and regulatory objectives.

- Provide regular performance reports, actionable insights, and strategic recommendations to management.

Skills

- 3+ years of experience managing Google Ads campaigns, preferably in the Forex, financial services,



or fintech sector.

- Proven track record of delivering high-converting leads and achieving CPL targets.

- Robust knowledge of Google Ads (Search, Display, YouTube) and conversion tracking tools.

- Experience working with landing page builders, Google Tag Manager, and CRM integration.

- Familiarity with industry regulations and restrictions on financial advertising (e.g., CySEC, FSA, ESMA guidelines).

- Google Ads Certification is a plus.

- Analytical mindset with strong reporting and data interpretation skills.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Lead Specialist (Google lead campaign) (Kochi)
🏢 Trusttech Solution
📍 Kochi