Company Link: (https://www.protectt.ai) Role: Digital Marketing Lead Experience: 8 to 12 years Job Location: Mumbai Position Overview: We are seeking a high-impact, performance-driven Digital Marketing Lead to build and scale a robust demand generation engine across India, MENA, and Southeast Asia. This role will own end-to-end digital acquisition - from awareness to conversion - driving pipeline and revenue growth for Protectt.ai's mobile and AI security solutions. You will operate at the intersection of performance marketing, ABM, and revenue operations, driving measurable business outcomes through data-led execution and strong alignment with Sales and SDR teams.

This is a high-ownership role with direct impact on revenue growth across regions.

Key Responsibilities: 1.

Demand Generation

Strategy & Execution Build and execute a multi-region digital acquisition strategy across India, MENA, and SEA Drive performance marketing across Google, LinkedIn, programmatic, and retargeting channels Design and optimize full-funnel lead generation (paid + organic) Own and improve MQL to SQL to pipeline conversion metrics 2. Account-Based Marketing (ABM) Identify and target high-value enterprise accounts (CIOs, CISOs, CTOs) Plan and execute region-specific ABM campaigns Partner closely with Sales teams to accelerate deal movement and conversions 3.



SDR & Sales Alignment Work closely with SDR teams to enhance lead quality and conversion rates Drive strong alignment between inbound and outbound motions Build structured frameworks for lead qualification and hand-offs 4.

Funnel

Optimization & Performance Optimize landing pages, website journeys, and conversion funnels Drive continuous A/B testing and experimentation across campaigns Improve key metrics including CPL, CPA, and campaign ROI 5. Content-Led Acquisition Partner with Content and Brand teams to build high-intent demand funnels Leverage whitepapers, reports, case studies, and thought leadership Drive inbound growth through SEO and content marketing 6.

Regional

Strategy & Localization Adapt campaigns for India, MENA, and SEA markets Understand regional buyer behavior, messaging, and channel effectiveness Collaborate with local teams and partners where required 7. Data, Analytics & Reporting Own reporting dashboards for pipeline contribution, funnel metrics, and campaign performance Drive data-led decision making for budget allocation and optimization Ensure effective use of CRM and marketing automation tools Qualifications &

Experience: 8-10 years of experience in B2B digital marketing / demand generation Robust experience in performance marketing, ABM, and enterprise lead generation Proven expertise in funnel optimization and conversion rate improvement Experience managing multi-region campaigns (India + MENA/SEA preferred) Strong analytical mindset with ability to drive measurable ROI Experience working closely with Sales, SDR, and Product teams Experience in cybersecurity, SaaS, or enterprise tech is a strong advantage Bachelor's degree required; MBA preferred

📌 Digital Marketing Lead (Mumbai)
🏢 Protectt.ai
📍 Mumbai