We are looking for a Digital Marketing & Growth Executive who can manage performance marketing, social media, content strategy and lead generation to increase online visibility, user acquisition and business growth.

Key Responsibilities -

1. Performance Marketing

- Plan and manage campaigns on Google Ads, Meta Ads and YouTube Ads.
- Target high-intent audiences and generate quality leads.
- Monitor campaign performance and optimize budgets.

2. Lead Generation & User Acquisition

- Generate qualified leads and increase website/app users.
- Improve conversion rates and overall user acquisition.
- Identify effective digital channels for business growth.

3. Social Media Marketing

- Manage Instagram, Facebook, YouTube and LinkedIn.
- Develop social media strategies and campaigns.
- increase reach, engagement and audience growth.

4. Content Strategy

- Create and manage weekly/monthly content calendars.
- Plan Reels, posts, stories, videos and educational content.
- Coordinate with the team editors when required.

5. Brand Awareness

- Build a strong and recognizable digital brand presence.
- Plan campaigns to increase brand visibility and engagement.

6. Analytics & Reporting

- Monitor GA4, Google Ads and Meta Ads performance.
- Track leads, conversions,



CPL, CAC, ROAS and traffic.
- Prepare weekly/monthly performance reports.

7. Market Research

- Monitor industry trends, competitor activities and current marketing opportunities.
- Test new platforms, content formats and campaign strategies.

Required Skills

- Google Ads
- Meta Ads Manager
- YouTube Ads
- Performance Marketing
- Social Media Marketing
- Lead Generation
- Google Analytics / GA4
- Conversion Tracking
- Remarketing
- Content Marketing
- Marketing Analytics

Preferred Experience

- Experience in Real Estate, Marketplace, E-commerce, Classifieds, Lead Generation or Local Business Marketing will be an advantage. Ideal Candidate
- Hands-on and execution-oriented
- Strong analytical and problem-solving skills
- Able to Plan → Execute → Measure → Optimize → Scale
- Comfortable working in a startup environment
- Takes ownership of marketing results

Primary Objective- Drive digital growth through paid marketing, social media, content and lead generation while improving user acquisition, conversions and brand visibility.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing & Growth Executive (Lucknow)
🏢 Arsha Infra Developers
📍 Lucknow