- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Generate high-quality leads while maximizing conversions and ROI.
- Collaborate with the sales team to improve campaign performance.
- Monitor KPIs such as CPL, CTR, Conversion Rate, and ROAS.
- Execute audience targeting, retargeting, and A/B testing strategies.
- Identify opportunities to scale successful campaigns.
- Analyze campaign performance using Google Analytics.
- Implement SEO strategies and support SEO content writing.
- Optimize digital marketing funnels to improve lead generation.
- Prepare performance reports and recommend improvements. Requirements
- Bachelor's degree in a relevant field.
- 2–3 years of experience in digital marketing.
- Robust knowledge of Google Ads, Meta Ads, Google Analytics, SEO, and SEO content writing.
- Experience with lead generation funnels and digital growth strategies.
- Ability to independently manage and optimize marketing campaigns.
- Experience in the EdTech or Education industry is preferred.
- Knowledge of webinar marketing and lead nurturing is an added advantage.
- Strong analytical, communication, and problem-solving skills.

📌 Digital Marketing Executive (Mumbai)
🏢 TestHiring
📍 Mumbai