Marketing Executive – SMEPay

Location: Bengaluru – In Office

Experience: 1–2 Years

Employment: Full-time

About SMEPay

SMEPay is building a simple, UPI-first payment platform for India's small and medium businesses.

We are a fast-growing fintech startup focused on making digital payments simpler, more affordable, and accessible for businesses that are often underserved by traditional payment platforms.

We are looking for a smart, hungry and highly accountable Marketing Executive to join our core team and help build SMEPay's marketing engine from the ground up.

What You'll Do

This is not a role where you will just manage Instagram or create posts.

You will be expected to think, execute, measure and improve.

Your responsibilities will include

Plan and execute SMEPay's digital marketing activities across social media, content, SEO, email and other relevant channels.

Create and manage content for LinkedIn, Instagram, YouTube and other relevant platforms.

Develop content around UPI payments, MSMEs, fintech, merchant problems and SMEPay's products.

Work closely with the founders to convert ideas into campaigns, content and growth experiments.

Research competitors, customers, market trends and new acquisition opportunities.

Support lead-generation and merchant-acquisition campaigns.

Experiment with paid marketing and continuously measure CAC, CPL, conversion and ROI.

Work with designers, developers and the product team to create landing pages, campaigns and marketing assets.

Build and maintain SMEPay's content calendar.

Identify opportunities for partnerships, communities, influencers, creators and industry platforms.





Track marketing performance and prepare simple weekly/monthly reports.

Test new ideas quickly and double down on what works.

Take ownership of specific marketing goals and deliver measurable outcomes.

What We Are Looking For

We are looking for someone with 1–2 years of experience who has:

Strong communication and writing skills.

Good understanding of digital marketing.

Basic knowledge of SEO, social media and performance marketing.

Ability to create or coordinate content independently.

Solid analytical and problem-solving mindset.

Curiosity to understand customers and markets.

Ability to use AI tools to research, create and execute faster.

Willingness to learn fintech, UPI and SME payments.

Strong ownership — if you take something up, you make sure it gets done.

A startup mindset: less waiting, more doing.

You Will Be a Great Fit If

You are someone who

Doesn't need to be told what to do every day.

Can take a vague idea and turn it into an execution plan.

Is comfortable experimenting and failing quickly.

Looks at numbers rather than only likes, views and followers.

Can say, "I don't know, but I'll figure it out."

Wants to build something rather than simply manage an existing process.





Wants to work directly with founders and see the impact of their work.

What Success Looks Like

Within your first 3–6 months, you should be able to:

Build a consistent SMEPay content engine.

Establish a strong presence across relevant social channels.

Generate qualified merchant leads through marketing.

Launch and measure multiple growth experiments.

Improve organic traffic and search visibility.

Build repeatable content and campaign processes.

Identify at least a few marketing channels that can consistently contribute to merchant acquisition.

Your success will be measured by outcomes, not just the number of posts published.

Nice to Have

Experience in fintech, SaaS, payments or B2B startups.

Experience with Google Analytics / Search Console.

Basic understanding of Google Ads or Meta Ads.

Experience with Canva, Figma or similar tools.

Basic SEO knowledge.

Experience using AI tools for marketing and research.

Experience running campaigns or growth experiments.

Compensation

₹3–5 LPA, depending on experience and capability.

Performance-based growth opportunities available.

Why Join SMEPay?

You won't be joining a large marketing department where your work gets lost.

You will be part of a small, ambitious team where your work can directly influence brand, merchant acquisition and company growth.

If you want a job where you simply execute instructions, this may not be the right role.

If you want to take ownership, experiment, learn fast and build something from the ground up, we'd like to meet you.

Apply with your CV + 2–3 examples of marketing work you have done.

📌 Digital Marketing Executive (Bengaluru)
🏢 SMEPay
📍 Bengaluru