About the Role

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to manage and execute digital marketing activities across Social Media, Google Ads, Meta Ads, and SEO.

The candidate will be responsible for increasing online visibility, generating quality leads, improving website traffic, managing paid advertising campaigns, and growing the company's social media presence.

Key ResponsibilitiesSocial Media Marketing

- Develop and execute social media strategies to increase brand awareness, engagement, and followers.
- Manage platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
- Create and publish engaging posts, reels, stories, videos, and other social media content.
- Prepare and manage weekly/monthly social media content calendars.
- Write creative captions, headlines, and promotional content.
- Monitor comments, messages, mentions, and audience engagement.
- Stay updated with social media trends, algorithms, and recent platform features.
- Conduct competitor research and identify new content and growth opportunities.

Google Ads / PPC

- Plan, create, manage, and optimize Google Ads campaigns.
- Work with Search, Display, YouTube, Performance Max, and Remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Create and optimize ad copies, assets, and extensions.
- Monitor CTR, CPC, conversions, cost per lead, and ROAS.
- Manage campaign budgets and optimize campaigns for better ROI.
- Set up and monitor conversion tracking.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Prepare regular Google Ads performance reports.

Meta Ads

- Create, manage, and optimize Facebook and Instagram advertising campaigns.
- Define target audiences and campaign objectives.
- Test different audiences,



creatives, placements, and ad formats.
- Monitor CPL, CTR, conversions, and ROAS.
- Optimize campaigns based on performance data.

SEO

- Develop and execute on-page and off-page SEO strategies.
- Conduct keyword research and identify relevant search opportunities.
- Optimize website pages, meta titles, meta descriptions, headings, URLs, and content.
- Monitor website rankings, organic traffic, and keyword performance.
- Perform basic technical SEO audits and identify issues affecting search visibility.
- Optimize website content for search engines and users.
- Conduct competitor SEO analysis.
- Build and manage backlink/link-building opportunities.
- Monitor Google Search Console and identify indexing, coverage, and performance issues.
- Work with content teams to develop SEO-friendly blogs and website content.
- Track and report SEO performance and organic growth.

Analytics & Reporting

- Track website and campaign performance using Google Analytics (GA4) and Google Search Console.
- Analyze traffic, engagement, leads, conversions, and campaign performance.
- Prepare weekly and monthly digital marketing reports.
- Identify trends and provide actionable recommendations.
- Continuously test and optimize campaigns and marketing activities.

Required Skills

- 1–3 years of experience in Digital Marketing.
- Hands-on experience with Google Ads.




- Hands-on experience with Meta Ads / Facebook Ads Manager.
- Practical knowledge of SEO.
- Good understanding of keyword research and SEO tools.
- Knowledge of Google Analytics (GA4) and Google Search Console.
- Understanding of on-page, off-page, and basic technical SEO.
- Good understanding of social media platforms and their algorithms.
- Strong content writing and communication skills.
- Ability to analyze campaign and website performance data.
- Creative, analytical, and results-oriented mindset.

Good to Have

- Experience with Google Tag Manager (GTM).
- Knowledge of SEO tools such as Semrush, Ahrefs, Moz, or Ubersuggest.
- Experience with YouTube advertising and YouTube SEO.
- Experience creating Reels and short-form video content.
- Basic knowledge of landing page optimization.
- Understanding of conversion rate optimization (CRO) and A/B testing.
- Knowledge of WordPress or other CMS platforms.
- Google Ads / Google Analytics certifications.

Key Performance Indicators (KPIs)

- Growth in organic website traffic.
- Improvement in keyword rankings.
- Leads and conversions generated through digital channels.
- Google Ads and Meta Ads performance.
- Cost per lead and conversion rate.
- CTR, CPC, and ROAS.
- Social media reach and engagement.
- Growth in social media followers.
- Website traffic and overall digital marketing ROI.

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field.
- Relevant certifications in Google Ads, Google Analytics, or SEO will be an advantage.
- Strong interest in digital marketing and willingness to learn new tools and technologies.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketing Executive (Lucknow)
🏢 Netcollab Enterprises
📍 Lucknow