About The Role We are looking for a Digital Marketing Engineer with robust expertise in performance marketing, SEO, analytics, paid advertising, automation, and AI-driven marketing. The ideal candidate should combine digital marketing knowledge with a technical and data-driven mindset to drive acquisition, conversion, and measurable business growth.

Key Responsibilities Performance Marketing Plan, execute, monitor, and optimize Google, Meta, LinkedIn, YouTube, Display, and ChatGPT Ads.

Manage budgets, targeting, bidding, audiences, creatives, and conversion tracking.

Track and optimize CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.

Conduct A/B testing and continuously improve campaign performance. SEO & Organic Growth Handle technical, on-page, and off-page SEO.

Conduct keyword, competitor, search-intent, and content-gap research.

Monitor rankings, traffic, indexing, Core Web Vitals, technical SEO, and conversions.

Work with content and engineering teams on SEO improvements. Analytics & Reporting Manage GA4, GTM, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.

Build and maintain marketing dashboards using Looker Studio, Power BI, Excel, or Google Sheets.

Analyze the complete funnel from impression → lead → qualified lead → customer.

Provide actionable insights on campaign performance, ROI, attribution, and conversion. Lead Generation & Conversion Drive high-quality lead generation and optimize acquisition channels.

Analyze MQL → SQL → Opportunity → Customer conversion.

Work with Sales/Business teams to improve lead quality and conversion rates.

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Automation & AI Build/optimize workflows for lead routing, reporting, alerts, data sync, and campaign monitoring.

Work with n8n, Zapier, Make, CRM integrations, APIs, and webhooks.

Leverage ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, Copilot, and AI-powered marketing tools for research, content, analysis, automation, and optimization. Must-Have Skills Paid Ads: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing

SEO: Technical SEO, On-page SEO, Keyword Research, SEO Audits, Core Web Vitals

Analytics: GA4, GTM, Search Console, Conversion Tracking, Attribution

Reporting: Looker Studio, Power BI, Advanced Excel/Google Sheets

Automation: n8n / Zapier / Make, CRM, APIs, Webhooks

Strong understanding of marketing funnels, ad metrics, lead generation, CRO, and ROI

Strong analytical, problem-solving, and communication skills

Technical mindset with the ability to collaborate with Product, Engineering, Sales, and Business teams Good to Have Experience with SaaS, Technology, EdTech, FinTech, Travel/Hospitality, B2B/B2C, or high-volume lead generation

Experience with AI-powered marketing and automation platforms

Basic understanding of HTML, JavaScript, APIs, and website architecture

Experience with CRM platforms such as HubSpot, Salesforce, or Zoho Qualifications Bachelor’s degree in Marketing, Engineering, Computer Science, Business, Data Analytics, or a related field

2–5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Analytics

Proven experience managing campaigns and delivering measurable acquisition and conversion outcomes

Location: Indore / Hyderabad

📌 Digital Marketing Engineer (Hyderabad)
🏢 Techdome
📍 Hyderabad