Position: Title Sales Head FMCG/Food Industry - Healthy Grocer
Role Overview:
We are seeking a energetic, result-oriented, and vigorous Sales Head to lead our sales function and drive aggressive revenue growth. The ideal candidate will be a strategic thinker with solid leadership capabilities, excellent market understanding, and a proven track record in building high-performing sales teams. The Head of Sales will be responsible for leading the company's national/regional sales strategy across GT (General Trade) and MT (Up-to-date Trade) channels. This role will drive revenue growth, expand market share, build high-performing sales teams, and ensure flawless execution of trade marketing strategies in alignment with the company's business goals.
Key Responsibilities:
Sales Strategy & Planning:
Define and implement annual & quarterly sales plans aligned with business objectives.
Design and execute GT, channel strategies.
Plan regional penetration and outlet expansion targets.
Set sales forecasts, pricing strategies, and volume targets.
Team Leadership & Development:




Build, lead, and mentor a team of RSMs, ASMs, TSMs, and field force.
Drive performance through KRAs, regular reviews, and on-ground coaching.
Promote a performance-oriented culture with accountability and recognition.
Distribution Management:
Expand and strengthen the distribution network (super-stockists, distributors, and sub-stockists).
Ensure width and depth of distribution across urban and rural markets.
Optimize supply chain in coordination with logistics, finance, and operations.
Trade Marketing & Promotions:
Collaborate with Trade Marketing, Marketing to implement trade schemes, product launches, and seasonal campaigns.
Monitor ROI of promotions and scheme execution across channels.
Drive visibility initiatives (POSM, in-store branding, planograms).
Analytics, Reporting & Forecasting:
Track primary, secondary, and tertiary sales data.
Track and execute collect

📌 Head Of Sales Chennai
🏢 atsMantra
📍 Chennai