Location: Work from Office – Dhanori, Pune
Type: Full-Time
Experience: 1.5 – 3 Years

About Witrex

Witrex is a rapid-growing integrated digital marketing and growth agency helping brands scale through strategic storytelling, performance marketing, social media, design, and technology-led solutions.

We work with emerging startups and quick-growing businesses to build creative, insight-driven campaigns that drive measurable brand growth, engagement, and digital impact.

Role Overview

We are looking for a creative and strategic Associate – Social Media Strategist to lead and manage the end-to-end social media strategy and execution for Witrex and client brands.

The ideal candidate should combine strategic thinking, creative campaign ideation, platform expertise, and hands-on execution skills.

Key Responsibilities
Social Media Strategy & Platform Management
Develop and execute comprehensive social media strategies aligned with business objectives
Manage end-to-end social media operations across Instagram, LinkedIn, YouTube, and other platforms
Drive growth,



engagement, and performance metrics
Monitor platform trends and algorithm updates
Content Strategy & Creative Direction
Develop monthly and quarterly content calendars
Conceptualize social-first campaigns and viral formats
Collaborate with writers, designers, and marketers
Maintain brand voice and visual consistency
Campaign Planning & Execution
Plan and execute campaigns from ideation to reporting
Drive engagement using reels, carousels, stories, and trend-based formats
Provide creative direction for campaigns and ad creatives
Copy & Messaging Strategy
Guide captions, hooks, and storytelling formats
Ensure messaging aligns with brand positioning
Paid Media Awareness
Robust understanding of Meta Ads and Google Ads
Work with performance teams on campaign creatives
Analytics, AI & Optimization
Track engagement, reach, CTR, and performance metrics
Use AI tools

📌 Social Media Strategist Pune (India)
🏢 Witrex - Digital Marketing Agency
📍 India