11 Aug
|
Important Company of the Sector
|
India
11 Aug
Important Company of the Sector
India
Summary:
We are seeking a results -driven Performance Marketing Specialist to plan, execute, and optimise paid advertising campaigns across Meta, Google, and emerging platforms. This role is critical in driving scalable growth, maximising ROI, and identifying new revenue opportunities through data -led strategies. You will work closely with cross -functional teams to develop high -performing creatives and campaigns, leveraging AI -powered tools to enhance efficiency and performance. Your strategic insights and analytical mindset will directly impact business growth and market positioning.
Responsibilities:
Plan, execute, and optimise paid campaigns across Meta, Google, and other relevant platforms
Identify and capitalise on recent revenue -generating platforms, channels, and growth opportunities
Develop campaign strategies aligned with business goals, audience insights, and funnel stages
Analyse performance metrics and translate data into actionable improvement plans
Continuously test creatives, audiences, ad copies, and landing pages to enhance results
Manage campaign budgets, bidding strategies, and scaling initiatives
Collaborate with content, design,
and brand teams to produce high -performing creative assets
Track conversions, ROI, and overall campaign effectiveness
Utilise AI tools for optimisation, insights generation, testing, and faster execution