Job Title: CRM Manager

Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention

About the Role:

We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel — from onboarding to reactivation — with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.

Key Responsibilities:

- Own and drive CRM strategy for different business verticals.

- Lead execution across Push, SMS, WhatsApp, and Email campaigns.

- Manage and mentor CRM executives/specialists.

- Build lifecycle marketing journeys — onboarding, engagement, reactivation.

- Monitor and report performance metrics (DAU, WAU, re-engagement,



conversions).

- Create CRM dashboards, track OKRs, and drive continuous improvements.

- Collaborate closely with product, growth, content, and data teams.

Key Deliverables:

- Increase in repeat user retention and revenue through CRM.

- Optimized user journeys across the CRM funnel.

- Robust and scalable CRM processes and execution frameworks.

What We’re Looking For:

- 4–6 years of experience in CRM, lifecycle marketing, or retention.

- Hands-on experience with campaign tools and analytics platforms.

- Ability to lead and coach a small team.

- Strong data orientation with a performance mindset.

- Excellent collaboration and stakeholder management skills.

Share your CV at [email protected] for a quick turnaround!

📌 CRM Manager (India)
🏢 AppsForBharat
📍 India