About Groww:

We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA.

Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers’ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.

Are you as passionate about defying conventions and creating something extraordinary as we are? Let’s chat.

Our Vision

Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians.

Our Values

Our culture enables us to be what we are — India’s fastest-growing financial services company. It fosters an environment where collaboration, transparency, and open communication take center-stage and hierarchies fade away. There is space for every individual to be themselves and feel motivated to bring their best to the table, as well as craft a promising career for themselves.





The values that form our foundation are:

- Radical customer centricity
- Ownership-driven culture
- Keeping everything simple
- Long-term thinking
- Complete transparency

About the Role

As a CRM Engagement Specialist within our Growth & Retention team, you will execute Push, Email, and SMS campaigns designed to increase conversions from delivery to leads. You will thrive in a high-volume marketing environment, focusing on tracking conversion metrics and consistently improving performance numbers..

Objectives of this role

- Execute Push/Email/SMS campaigns with objective to increase conversions from delivery to leads
- Track the conversions from email and SMS campaigns and improving the percentages and numbers
- To work in a high-volume email/Push/SMS marketing environment
- Deliver regular reports of campaign results and evaluation of KPIs
- Analyzing data from campaign results, conversion rates, traffic, and report the results to relevant stakeholders.
- Coordinate with internal teams and external stakeholders to drive engagement activities.

Preferred skills and qualifications

- Experience: 1–3 years of hands-on experience with CRM marketing tools such as Webengage, Moengage, or Clevertap.
- Mindset: A "go-getter" attitude with the ability to solve challenging problem statements.
- Preferred: Prior experience working in a startup workplace is highly desirable.

📌 CRM Engagement Specialist (Bengaluru)
🏢 Groww
📍 Bengaluru