Earthful is hiring a Script Writer who is fast, research-driven, and genuinely good at their craft. The role covers everything from Reel scripts and Instagram captions to performance copy and long-form health content. What the role is

We are looking for a content writer who can write in two distinct voices simultaneously — one that sounds like a knowledgeable friend talking directly to a woman about her health, and one that sounds like a credible health expert who has seen this work with real clients. Both voices must feel natural, not clinical.

You will write short-form video scripts, long-form educational content, product copy, social media captions etc. What you will do

– Write scripts for short-form video content (Reels, YouTube Shorts, product demos, factory walkthroughs) in English and Hinglish

– Write long-form educational content on women's health, nutrition, and plant-based supplementation for the Earthful blog and website

– Write product page copy, packaging copy, and in-app descriptions that balance FSSAI compliance with consumer clarity

– Research health and wellness topics, ingredient science, and clinical evidence to write content that is accurate

– Maintain brand voice consistency across all touchpoints Must have

– 2+ years of content writing experience,



preferably in D2C, health, wellness, nutrition, or FMCG

– Demonstrable ability to write Hinglish content that sounds natural, not translated — submit a Hinglish script sample as part of your application

– Solid research ability

– Experience writing video scripts, not just static copy

– Understanding of short-form video content structures (hook, body, CTA) and what makes viewers watch till the end Good to have

– Prior experience writing for a health supplement, nutraceutical, or Ayurvedic brand

– Familiarity with FSSAI labelling and advertising regulations for food supplements

– Experience writing for expert-voice content (doctors, dietitians, health coaches)

– Basic understanding of women's health topics — PCOS, menopause, hormonal health, bone health, nutrition deficiencies What this role is not

– This is not a social media management role — you are writing content, not scheduling or community managing

– This is not a translation role — Hinglish content must be originally written in that voice, not translated from English

– This is not a purely SEO-driven role — search rankings matter but the primary goal is human resonance

📌 Creative Writer (Mumbai)
🏢 Earthful.me
📍 Mumbai