Role: Creative Strategist About the Role

We are looking for a Creative Strategist who sits at the intersection of brand thinking and content execution. You will be the person who connects consumer insight to creative output turning data, trends, and brand strategy into ideas that actually land. This is not a pure creative role and it is not a pure strategy role. It is both, and you need to own both ends without losing the thread between them. What You'll Own

Creative Strategy & Ideation

Develop creative strategies for campaigns, launches, and brand moments across channels

Translate brand positioning and consumer insights into sharp, actionable creative briefs

Identify the big ideas that can anchor a campaign and the small details that make content feel real

Stay deeply plugged into culture, trends, and what's resonating with consumers and turn that into strategic creative direction

Own the creative calendar in partnership with brand and social media teams

Content & Campaign Development

Lead the development of content across formats video, static, short-form, long-form, and experiential

Work closely with designers, videographers, copywriters, and influencers to bring ideas to life

Ensure every piece of content is strategically grounded not just aesthetically pleasing

Own the brief-to-execution process write sharp briefs, give clear feedback, and hold the creative bar high

Build content frameworks and playbooks that can be scaled across brands and channels

Consumer & Cultural Intelligence

Track consumer behaviour, cultural shifts, and emerging trends across categories

Build consumer personas and use them to inform creative direction

Conduct regular content audits what's working, what's not, and why





Analyse competitor and category content strategies and identify whitespace opportunities

Performance & Optimisation

Work with performance marketing teams to ensure creatives are built for conversion, not just awareness

Analyse creative performance data CTR, engagement, conversion and use it to iterate

Build a test-and-learn culture around creative hypothesise, test, scale what works

Translate performance insights back into better briefs and better strategy

Brand Consistency

Be the guardian of brand voice and visual identity across all creative output

Ensure consistency across every touchpoint social, D2C, marketplace, packaging, and campaigns

Push back when creative drifts from brand strategy diplomatically but firmly Who You Are

4–7 years of experience in creative strategy, brand strategy, or content strategy preferably in D2C, digital, or a creative agency

Has worked on building brands, not just managing campaigns

Robust strategic thinker who can write a brief as sharply as they can critique a piece of content

Deep understanding of social media platforms, content formats, and what makes content travel

Comfortable with data you use performance metrics to make creative decisions

Strong communication and presentation skills you can sell an idea to a room

Prior experience in beauty, fragrance, lifestyle, or personal care is a strong plus

High ownership, culturally curious, relentlessly creative Why This Role

Shape the creative direction of a growing portfolio of consumer brands

Work directly with Brand Heads and Founders on campaign and content strategy

Real creative freedom we want bold ideas, not safe ones

Competitive compensation with meaningful upside as the brands scale

📌 Creative Strategist (Bengaluru)
🏢 Meolaa
📍 Bengaluru