Creative Designer - GenAI, Video & BTL | Truzon Solar | Hyderabad Design it. Generate it. Animate it. Make the brand impossible to ignore.

Truzon

Solar works across digital campaigns, social media, retail branding, exhibitions, dealer networks, BTL activations, performance marketing and large-format brand communication. We are looking for a designer who can move comfortably across all of them - and use Generative AI to push what is creatively possible. This is not a conventional graphic designer role.

We need someone who can take a brief, visualise the idea, design it, generate what doesn't exist, animate it when required and deliver production-ready output across digital, video and physical brand touchpoints. ????? ?????? ?????

Truzon Solar is the consumer brand of Suntek Energy Systems Pvt. Ltd., a solar EPC company delivering commercial, industrial, and rooftop solar installations across India. ??? ????

This role sits at the intersection of graphic design, Generative AI, video and BTL.

You will work on everything from social media campaigns and performance ads to exhibition stalls, dealer branding, brochures, POSM and large-format outdoor communication. You will also use the latest AI image and video tools to create campaign visuals, product environments, concepts, videos and content that would otherwise require significantly larger production setups.

We are not looking for someone who waits for pixel-by-pixel instructions. You should be able to understand a brief, develop the visual direction and independently take it from concept to finished output.

AI is not a substitute for design fundamentals here. You need to be a strong designer first - with AI making you significantly faster and more creatively capable. ??? ???????????????? Graphic Design & Creative Visualisation

▪ Translate marketing briefs into strong visual concepts rather than simply executing layouts

▪ Design campaign key visuals, social media creatives, performance ads, digital banners, presentations, brochures and marketing collateral

▪ Demonstrate strong understanding of typography, hierarchy, composition, colour, spacing and brand consistency

▪ Create and adapt campaign ideas across multiple formats without losing the original visual impact

▪ Work within Truzon's brand identity while continuously improving the quality of creative output

Generative AI – Image Creation

▪ Use Generative AI as an everyday part of the creative workflow, not as an occasional experiment

▪ Create campaign visuals, environments, concepts, product compositions, backgrounds and other brand assets using leading AI platforms

▪ Demonstrate strong prompting, image generation, image manipulation and visual consistency skills

▪ Take AI-generated output into Photoshop/Illustrator and professionally refine it into production-ready brand communication

▪ Maintain consistency of products, people, environments, lighting and brand elements across AI-generated visual sequences

▪ Continuously experiment with emerging image-generation models and workflows AI Video Creation

▪ Conceptualise and create AI-generated videos for brand campaigns, social media, product communication and digital advertising

▪ Work across text-to-video,



image-to-video and AI-assisted video workflows

▪ Create shot sequences rather than relying on a single AI-generated clip

▪ Understand camera movement, visual continuity, character/product consistency, pacing and storytelling while generating AI video

▪ Combine AI-generated footage with typography, music, sound effects, voiceovers and conventional footage to create finished content

▪ Actively test emerging platforms such as Veo, Kling, Runway, Higgsfield, Sora and equivalent/new-generation tools

▪ Stay continuously updated as AI image and video technology evolves

Video Editing & Social Content

▪ Edit Instagram Reels, YouTube Shorts, performance ads, testimonials, event videos, product videos and other short-form brand content

▪ Work confidently in Adobe Premiere Pro

▪ Understand hooks, pacing, cuts, transitions, subtitles, music, sound effects and platform-specific editing

▪ Perform basic colour correction, audio clean-up and footage enhancement

▪ Create multiple aspect ratios and adaptations for Instagram, YouTube, LinkedIn and advertising platforms

▪ Working knowledge of After Effects and motion graphics is preferred BTL, Retail & Print Design

▪ Design exhibition stall graphics, dealer boards, retail branding, kiosks, standees, backdrops, hoardings, posters, brochures, leaflets, event branding, signage and POSM

▪ Understand how a design translates from a laptop screen to a 20-foot physical installation

▪ Create accurate, production-ready artwork for printers, fabricators and vendors

▪ Work confidently with CorelDRAW and Illustrator for BTL and print requirements

▪ Understand CMYK/RGB, bleed, margins, vectors, resolution, dielines, font outlining, image linking/embedding and print-ready PDF exports

▪ Handle large-format artwork correctly, including scaled artwork where required

▪ Coordinate artwork corrections with printing, fabrication and BTL vendors when necessary

Creative Experimentation

▪ Constantly explore new AI tools, visual styles, editing techniques and creative formats

▪ Bring new creative possibilities to the marketing team rather than waiting for them to be discovered by someone else

▪ Study strong advertising, design and AI-led brand work from India and globally

▪ Identify where AI can improve speed, quality or creative possibilities without compromising brand consistency ???? ??'?? ??????? ???

▪ 2–4 years of professional graphic design experience

▪ Strong preference for candidates from an advertising, creative, integrated or digital agency background

▪ Strong portfolio demonstrating actual creative visualisation - not only template-based design

▪ Advanced proficiency in Adobe Photoshop

▪ Robust proficiency in Adobe Illustrator

▪ Robust working knowledge of CorelDRAW

▪ Strong proficiency in Adobe Premiere Pro

▪ Working knowledge of After Effects





▪ Demonstrated hands-on experience with Generative AI image creation

▪ Demonstrated hands-on experience with AI video generation

▪ Experience designing both digital and BTL/print communication

▪ Strong understanding of print-production artwork and large-format design

▪ Ability to independently interpret a brief and develop visual directions

▪ Ability to work across multiple brands, campaigns and deadlines

AI Tools: Hands-on experience with leading image/video platforms such as ChatGPT, Gemini/Nano Banana, Midjourney, Adobe Firefly, Freepik AI, Veo, Kling, Runway, Higgsfield, Sora or equivalent tools. We don't expect you to know every platform - we expect you to learn new ones quickly. ?????? & ??????????

Creative visualisation · strong design fundamentals · typography · composition · GenAI image creation · AI video generation · Photoshop manipulation · video editing · BTL production knowledge · attention to detail · speed · curiosity · experimentation · brand understanding · ownership · ability to work independently ???? ???'?? ???? ?? ???? ??

When you apply, please share a portfolio containing:

▪ 3 strong graphic design/campaign projects demonstrating typography, composition and creative visualisation

▪ 2 BTL/print projects - exhibition, retail branding, POSM, outdoor or equivalent

▪ 2 GenAI image projects showing the final creative, preferably along with the generation/process

▪ 2 AI-generated videos where AI video generation forms a meaningful part of the final output

▪ 2 Reels/short-form videos edited by you For selected projects, be ready to explain the brief, your idea, the tools used, what was AI-generated, what was manually designed/edited and the decisions you made to reach the final output.

Portfolios consisting mainly of Canva templates or standalone AI-generated images without finished design application will not be considered. ???? ???'?? ???

▪ Day-to-day graphic design requirements across digital, social, performance and brand marketing

▪ BTL, exhibition, dealer, retail and print communication artwork

▪ Generative AI image creation for campaigns and content

▪ AI-generated video experimentation and production

▪ Reels and short-form video editing

▪ Adaptation of campaign KVs across digital and physical formats

▪ Production-ready artwork for printing/fabrication

▪ Continuous experimentation with emerging creative AI tools The expectation is simple: take ownership of the creative from brief to final output. ???? ?? ??????

You'll work closely with the Brand & Marketing team across campaigns, social media, performance marketing, exhibitions, retail branding, dealer communication and other brand initiatives.

Some days you may be designing a campaign key visual. Another day it could be a 20-foot exhibition backdrop. The next could involve generating an AI-led product film, editing a Reel or preparing production artwork for retail branding.

The role suits someone who doesn't want to be limited to one creative format and actively wants to work at the intersection of design, AI, video and physical brand experiences. ? Hyderabad, Telangana | On-site | Full-time | Reports to Head - Brand & Marketing

📌 Creative Designer - GenAI, Video & BTL (Hyderabad)
🏢 Truzon Solar
📍 Hyderabad