We’re looking for a strategic, detail-oriented Copywriter with hands-on experience across Real Estate, Fintech, EdTech, and Architecture & Interior brands. The ideal candidate understands how to balance brand storytelling with performance-driven copy, and can adapt tone seamlessly across platforms, audiences, and industries. You should be comfortable writing for ads, landing pages, websites, social media, and sales funnels, with a strong understanding of user intent and conversion psychology.
Key Responsibilities 1. Brand & Marketing Copy
Create compelling copy for
Websites & landing pages
Social media posts & carousels
Emailers, WhatsApp campaigns & SMS
Brochures, pitch decks & brand collateral
Translate complex offerings into clear, engaging, and benefit-driven messaging 2. Performance & Ad Copy
Write high-converting copy for:
Meta Ads (Primary text, headlines, CTAs)
Craft hooks, angles, and variants for A/B testing
Align copy with funnel stages: awareness, consideration, conversion 3. Industry-Specific Content
Real Estate: Project positioning, amenities, lifestyle narratives, investment-focused messaging
Fintech: Trust-led, compliance-aware,
clarity-first communication
EdTech: Outcome-driven, aspirational yet credible storytelling
Interiors & Architecture: Design-led, experiential, and premium-toned copy 4. SEO & Website Content
Write SEO-optimized content with:
Explicit keyword intent
Structured headings
Natural readability
Collaborate with SEO and performance teams for content alignment 5. Collaboration & Execution
Work closely with designers, performance marketers, and account managers
Understand briefs, ask the right questions, and deliver on timelines
Iterate copy based on performance data and feedback Good to Have (Bonus Skills)
Experience in a digital marketing or creative agency
Understanding of CRM, WhatsApp marketing, or automation flows
Ability to write short-form video scripts or reels
Familiarity with AI-assisted writing tools (without sounding robotic) What We Value
Clear thinking over fancy words
Strategy-first writing
Accountability for output and impact
Willingness to learn and adapt across industries
📌 Creative Copywriter (Pune)
🏢 Webocto
📍 Pune