About Uni Seoul

UniSeoul is one of India's fastest-growing Korean-inspired lifestyle brands, redefining everyday living through design-led products and immersive retail experiences. From bold campaigns and social-first content to brand stories that spark conversations, every idea we put out shapes how customers experience UniSeoul. As we continue to scale, we're looking for a Content & Strategic Lead who's creatively sharp, culturally curious, and excited to build content strategies that strengthen our brand, engage our audience, and drive meaningful growth.

Role: Content & Strategy Lead

Experience: 4–6 Years

Location: Pune

Department: Brand & Marketing

Role Overview

We are looking for a creative yet analytical Content & Strategy Lead who can drive brand communication across digital and offline touchpoints. This role requires someone who can think beyond content calendars and create strong narratives that build brand love, engagement, and business impact.

You will work closely with founders, marketing, design, social media, and growth teams to shape the voice, storytelling, campaigns, and overall content direction of the brand.

Key ResponsibilitiesContent Strategy & Brand Storytelling

Build and own the overall content strategy across social media, campaigns, website, retail, and community initiatives.

Develop sharp brand narratives aligned with business and marketing goals.

Create culturally relevant and trend-forward storytelling ideas.

Ensure consistency in brand tone, visual storytelling, and messaging across all platforms.

Campaign Planning & Execution

Lead ideation and execution of integrated marketing campaigns.

Build content buckets, launch plans, and campaign narratives for product drops, collaborations, and seasonal moments.





Work closely with creative and performance teams to create high-performing content.

Social & Digital Growth

Identify emerging trends, formats, creators, and audience behavior.

Use insights and analytics to optimize content performance and engagement.

Drive platform-wise content strategy for Instagram, YouTube, LinkedIn, and emerging channels.

Creative Leadership

Brief and collaborate with designers, videographers, creators, and agencies.

Review and elevate creative output while maintaining brand quality.

Bring fresh ideas for shoots, campaigns, activations, and community-led initiatives.

Research & Insights

Stay updated with fashion, lifestyle, beauty, Korean culture, and internet trends.

Conduct competitor and consumer research to identify whitespace opportunities.

Translate insights into actionable content and brand strategies.

Requirements

4–6 years of experience in content strategy, brand marketing, social media strategy, or creative planning.

Strong understanding of digital culture, storytelling, and content ecosystems.

Experience working with D2C, fashion, beauty, lifestyle, or consumer brands is preferred.

Strong communication, copywriting, and campaign planning skills.

Ability to manage multiple projects in a fast-paced environment.

Aesthetic sense with strong understanding of visual storytelling and branding.

What We’re Looking For

Someone who understands both creativity and business impact.

High ownership mindset with strong execution capabilities.

Internet-first thinker who naturally spots trends before they become mainstream.

Someone who can build culture, not just content.

Why Join Us

Opportunity to shape a rapid-growing lifestyle brand from the ground up.

High ownership and fast execution environment.

Work closely with founders and key decision-makers.

Creative freedom to experiment and build impactful campaigns.

📌 Content Strategy Lead (Pune)
🏢 Uni Seoul
📍 Pune