Reports to Communications Head

Team Leads content & creative unit

Location New Delhi ROLE SUMMARY

Owns the editorial vision, campaign strategy and quality bar for the organisation's public-facing content. Sets narrative direction, leads a multi-disciplinary content team, and is the final editorial authority on tone, accuracy and institutional appropriateness across every channel. KEY RESPONSIBILITIES

Campaign strategy: define the core narrative and 'why now' logic for national campaigns; set 3–5 coherent content pillars and a differentiated platform strategy.

Audience & messaging: segment audiences and direct meaningfully distinct messaging for each.

Content development: commission and shape long-form articles, social copy, taglines and short-film concepts; ensure they are researched, sourced and campaign-native.

Editorial review: act as final reviewer: identify factual,



editorial, tonal, reputational and communication risks, and rewrite to keep urgency without amplifying panic.

Editorial framework: own the fact-verification process, source hierarchy, sign-off chain and misinformation-response protocol.

SKILLS & ELIGIBILITY

Minimum 7+ years of experience

Proven editorial leadership across written, social and video content.

Sharp judgement on tone and understanding of communication conflicts.

Robust original writing plus the instinct to spot the single most dangerous line in a draft.

Ability to build proactive and reactive anti-misinformation strategy.

Command of both English and Hindi communication contexts.

📌 Content Head (Delhi)
🏢 Quality Council of India(QCI)
📍 Delhi