Social Media & Content Creator

Department: Marketing / Content

Experience: 2–4 Years

Location: NIBM, Pune

Work Mode: Work from Office

Shift: Day Shift

Remuneration: 4-5 Lpa

About the Role

We are looking for a creative, confident, and highly motivated Social Media & Content Creator to develop and execute engaging content across LinkedIn, Instagram, YouTube Shorts, and Facebook.

The ideal candidate should have strong storytelling, research, scriptwriting, and communication skills, along with the confidence to interview industry professionals and participate in on-camera content.

The candidate will work closely with the Marketing, Videography, Design, and Sales teams to create thought leadership, educational, product, customer, and industry-focused content.

Key Responsibilities

1.

Social

Media & Content Strategy

Develop and execute social media content strategies across LinkedIn, Instagram, YouTube Shorts, and Facebook.

Research industry trends, audience interests, competitors, and relevant topics to identify content opportunities.

Develop monthly and weekly content plans aligned with marketing and business objectives.

Identify trending topics, formats, and content styles that can improve audience engagement.

Monitor industry conversations and identify opportunities for thought leadership content.

2.

Content

Creation & Scripting

Plan and create engaging short-form videos, interviews, campaigns, and social media content.

Write compelling hooks, scripts, captions, post copy, and video briefs.

Create educational, thought leadership, product, customer success, industry, and behind-the-scenes content.

Develop content ideas that are informative, engaging, and relevant to the target audience.

Adapt content ideas and messaging according to different social media platforms.

- Interviews & On-Camera Content

Conduct interviews with SaaS founders,



CMOs, demand generation leaders, customers, and other industry professionals.

Prepare interview questions and discussion topics based on the guest's background and expertise.

Coordinate with the videographer during shoots to ensure the required content is captured.

Confidently communicate and participate in on-camera videos when required.

Help create engaging interview-based and thought leadership content.

- Collaboration & Publishing

Work closely with the Videography and Design teams to bring content ideas to life.

Prepare detailed content briefs for video and design requirements.

Coordinate shoots, content production, revisions, and publishing schedules.

Schedule and publish content across social media platforms.

Ensure content is consistent with the company's brand identity and communication standards.

- Performance & Optimization

Monitor content performance across different social media platforms.

Track metrics such as reach, impressions, engagement, views, followers, and conversions.

Analyze content performance and identify which formats and topics perform best.

Recommend improvements based on audience behavior and performance data.

Continuously experiment with new content formats, hooks, and storytelling approaches.

Required Skills

Robust understanding of social media content strategy and content marketing.

Excellent research, storytelling, and scriptwriting skills.

Strong written and verbal communication skills.





Confidence in interviewing professionals and speaking on camera.

Good understanding of LinkedIn, Instagram, YouTube Shorts, and Facebook.

Ability to identify trends and convert them into relevant content ideas.

Strong understanding of short-form content and audience engagement.

Ability to create effective content briefs and scripts.

Strong collaboration skills with videographers, designers, marketers, and other teams.

Basic understanding of video production, framing, lighting, and audio.

Familiarity with social media scheduling and management tools.

Strong organizational and project management skills.

Ability to manage multiple content projects and meet deadlines.

Qualifications

Bachelor's degree in Marketing, Mass Communication, Journalism, Media, Advertising, or a related field is preferred.

2–4 years of relevant experience in social media, content marketing, content creation, or digital marketing.

Experience working with B2B, SaaS, technology, or digital marketing companies is preferred.

Candidates with a strong portfolio showcasing social media campaigns, interview-based content, short-form videos, or thought leadership initiatives will be preferred.

Key Responsibilities & Deliverables

Social media content strategy

Monthly and weekly content calendars

LinkedIn content and thought leadership

Instagram Reels and YouTube Shorts

Interview-based content

Industry and educational content

Video scripts and content briefs

Social media captions and post copy

Customer success and product content

Campaign content

Content performance reports

Trend and competitor research

What We’re Looking For

We are looking for someone who can turn ideas into engaging social content and understands what makes people stop scrolling, watch, and engage.

📌 Content Creator (India)
🏢 TechnologyCounter
📍 India