Position: Content Creator

Department: Digital Marketing

Company: Kallarackal Groups

Location: Kottayam, Kerala

Employment Type: Full-Time

About the Role Kallarackal Groups is looking for a creative, confident, and energetic Content Creator who has strong video presentation and on-camera communication skills.

The ideal candidate should be comfortable appearing in videos, presenting products naturally, creating engaging short-form content, and representing the Kallarackal brand across social media platforms.

Key Responsibilities1.

Video Content

Creation

- Create engaging Instagram Reels, YouTube Shorts, promotional videos, and product videos.
- Present products confidently and creatively in front of the camera.
- Develop video concepts, hooks, scripts, and storylines.
- Create content for Kallarackal Ladies Collection, KLCS, and other Kallarackal brands.
- Shoot content inside stores as well as for campaigns, promotions, and special occasions.

2.

Video

Presentation

- Act as an on-camera presenter/brand representative for Kallarackal.
- Explain products, offers, collections, and promotions in an engaging manner.
- Maintain good body language, facial expressions, voice modulation, and presentation style.
- Be comfortable speaking naturally without depending heavily on scripts.
- Present products in a way that encourages customers to visit the store or make a purchase.

3.

Content

Planning

- Participate in monthly content planning and brainstorming.
- Identify trending formats, sounds, hooks, and social media trends.
- Suggest new content ideas based on customer interests and competitor activity.




- Maintain a consistent flow of content across social media platforms.

4. Product &

• Store Content

- Create videos showcasing new arrivals, best sellers, offers, collections, and seasonal products.
- Understand product features sufficiently to explain them accurately.
- Coordinate with store teams to identify products that need promotional focus.

5.

Basic

Editing &

• Production

- Perform basic video editing suitable for Instagram Reels and other platforms.
- Add captions, transitions, music, voiceovers, and other basic elements.
- Ensure videos are visually appealing, properly framed, and suitable for mobile viewing.
- Coordinate with photographers/videographers when professional production is required.

6. Performance &

• Improvement

- Monitor the performance of published videos.
- Identify high-performing content and understand why it worked.
- Continuously improve presentation style, hooks, storytelling, and content quality.
- Contribute ideas to increase reach, engagement, followers, store visits, and sales.

Required Skills
- Robust video presentation and on-camera communication skills – Mandatory
- Confident and energetic personality.
- Excellent communication skills.
- Good Malayalam speaking ability

• English/Hindi knowledge is an advantage.





- Strong understanding of Instagram Reels and short-form video content.
- Good sense of fashion, beauty, jewellery, and retail trends.
- Creative thinking and ability to generate new content ideas.
- Basic video editing skills.
- Ability to work independently and meet content deadlines.
- Willingness to appear regularly in promotional videos.

Preferred Candidate We prefer someone who:
- Has previous experience as a Content Creator, Video Presenter, Influencer, Vlogger, or Social Media Creator.
- Has a portfolio of Reels or videos demonstrating their presentation skills.
- Is naturally comfortable in front of the camera.
- Can make product presentations feel natural, entertaining, and convincing.
- Understands how to create a strong first 3-second hook.
- Can turn a simple product into an interesting piece of content.

Key Performance Indicators (KPIs)
- Number and consistency of videos produced.
- Video reach and engagement.
- Reel views and watch time.
- Follower growth.
- Quality of video presentation.
- Creativity and originality of content.
- Content contribution towards store visits and sales.
- Timely completion of the monthly content plan.

What We Are Looking For We are not looking for someone who only knows how to edit videos.

We are looking for a person who can stand in front of the camera, confidently present a product, tell a story, entertain the audience, and make people want to visit Kallarackal.

If you believe you can be the face and voice of Kallarackal on social media, we want to hear from you.

📌 Content Creator (Kottayam)
🏢 KALLARACKAL LADIES COLLECTIONS
📍 Kottayam