We are looking for an experienced and result-oriented Cluster Manager – MBO to drive business performance across a cluster of Multi-Brand Outlets (MBOs). The role will be responsible for achieving sales and profitability targets, strengthening distributor/retailer relationships, improving product visibility, and ensuring effective execution of BIBA's retail strategy across the assigned territory.

The ideal candidate should have robust experience in MBO , excellent market understanding, and the ability to manage multiple stakeholders and teams.

Key Responsibilities

1. Business & Sales Management

- Drive primary and secondary sales across the assigned MBO cluster.
- Achieve monthly, quarterly and annual sales, revenue and profitability targets.
- Develop territory-wise business plans and sales strategies to achieve growth objectives.
- Monitor sales performance and identify gaps, opportunities and corrective actions.
- Ensure effective achievement of target vs. achievement, growth %, productivity and other business KPIs.

2. MBO / Dealer Management

- Develop and maintain strong relationships with MBO owners, dealers and key business partners.
- Identify and onboard new MBOs to expand BIBA's distribution and retail footprint.
- Negotiate and drive business with key accounts while maintaining commercial discipline.
- Ensure optimum assortment, stock availability and replenishment at MBOs.
- Monitor retailer-wise performance and develop action plans for underperforming accounts.

3. Market & Competition

- Maintain strong understanding of the local market, customer profile and competitive landscape.
- Track competitor brands, pricing, promotions, product assortment and market activities.
- Identify new market opportunities and potential locations/accounts for expansion.
- Provide regular market intelligence and feedback to the management team.

4. Product & Visual Merchandising





- Ensure the right product assortment and depth across MBOs based on market potential.
- Monitor sell-through, ageing, stock cover and inventory movement.
- Ensure BIBA products receive appropriate visibility and placement within MBOs.
- Coordinate with merchandising and marketing teams for launches, promotions and seasonal campaigns.

5. Team Management

- Lead, manage and motivate the sales team across the assigned cluster.
- Set clear targets and KPIs for team members and monitor their performance.
- Conduct regular market visits and joint working with the team.
- Coach team members on selling skills, negotiation, account management and market development.
- Build a high-performance and accountable sales culture.

6. Reporting & Analytics

- Prepare and review daily/weekly/monthly sales reports.
- Analyse sales trends, productivity, stock, sell-through, target achievement and account-wise performance.
- Use business data to identify growth opportunities and take corrective actions.
- Present business updates and action plans to the Regional/Zonal leadership.

Key KPIs

- Sales & Revenue Achievement
- Like-to-Like / Same Store Growth
- Primary & Secondary Sales
- Target vs. Achievement %
- New MBO Addition
- Existing Account Growth
- Sell-Through %
- Stock Turnover / Stock Cover
- Inventory Ageing
- Distributor / Retailer Productivity
- Market Expansion
- Team Productivity

Candidate Profile

- Graduate / MBA in Sales & Marketing preferred.
- 8–12 years of experience in apparel, fashion, lifestyle or sales.
- Strong experience in MBO is preferred.
- Experience managing a large geographical territory and multiple accounts.
- Strong understanding of sales planning, distribution, inventory and retail execution.
- Good analytical and commercial acumen with strong understanding of sales numbers.
- Excellent negotiation, communication and relationship-management skills.
- Strong leadership and team-management capabilities.
- Willingness to travel extensively across the assigned territory.

📌 Cluster Manager (Delhi)
🏢 BIBA
📍 Delhi