Location: Pune

Reporting To: Business Head

Experience: 8–12 years in Admissions, Sales, Business Development or Education sector

Role Purpose The Cluster Head – Admissions will be responsible for driving and managing the overall admissions strategy across schools within the assigned city. The role will lead admission teams, achieve enrolment targets, strengthen lead conversion, develop market strategies, and ensure a consistent and positive parent experience across all schools.

Key Responsibilities

1. Admissions Strategy & Target Achievement

- Develop and execute the annual city-level admissions strategy aligned with business objectives.
- Drive achievement of school-wise and city-wise admission/enrolment targets.
- Prepare admission plans based on market potential, competition, school capacity and historical trends.
- Monitor daily, weekly and monthly admission performance and take corrective actions.

2. Lead Generation & Conversion

- Oversee the complete admissions funnel from lead generation to enrolment.
- Identify opportunities to improve lead-to-visit and visit-to-admission conversion.
- Analyse sources of leads and optimise high-performing channels.
- Ensure timely follow-up and effective closure of prospective parents.

3. Team Leadership

- Lead, mentor and monitor the performance of the city admissions team.
- Set individual and team targets and conduct regular performance reviews.
- Identify training requirements and develop the team's counselling and sales capabilities.
- Ensure accountability and performance discipline within the team.

4. Market & Competition Analysis

- Conduct regular market intelligence on competitor schools, fee structures, offerings and admission trends.
- Identify current catchment areas and potential markets for enrolment growth.
- Recommend strategies for improving the positioning and visibility of schools in the city.

5. Parent Experience

- Ensure a professional and consistent parent counselling experience across schools.




- Handle escalated parent queries and admission-related concerns.
- Work closely with school leadership to ensure smooth conversion and onboarding of students.

6. Stakeholder Management

- Work closely with Principals, School Heads, Marketing, Finance and Operations teams.
- Ensure alignment between admission targets, school capacity and operational requirements.
- Present regular admission dashboards and business updates to senior management.

7. MIS & Analytics

- Maintain accurate admission MIS and ensure data integrity.
- Track key metrics such as:
- Leads generated
- Walk-ins/visits
- Counselling conducted
- Applications
- Conversions
- Conversion ratio
- School-wise enrolment
- Source-wise performance
- Target vs. achievement
- Use data insights to identify gaps and improve performance.

Key Competencies
- Strong leadership and people-management skills
- Excellent communication and negotiation skills
- Strong sales and conversion orientation
- Data-driven decision-making
- Strategic thinking and market understanding
- Parent/customer relationship management
- Target and result orientation
- Ability to manage multiple schools/teams
- Strong presentation and stakeholder-management skills

Key Performance Indicators (KPIs)
- Achievement of city-wise admission targets
- School-wise enrolment growth
- Lead-to-visit conversion
- Visit-to-admission conversion
- Overall admission conversion ratio
- Lead generation and utilisation
- Revenue/fee collection contribution from admissions
- Team productivity and performance
- Parent satisfaction and experience
- Timeliness and accuracy of admission MIS

Educational Qualification

Graduate/Postgraduate in Management, Business Administration, Marketing, Education or a related field.

Preferred Experience: Experience in school admissions, K-12 education, EdTech, education sales or multi-unit business development would be preferred.

Interested candidate may share their resume ot [email protected]

Pay: ₹600,000.00 - ₹1,821,319.75 per year

Work Location: In person

📌 Cluster Manager - Admission - West and North (Pune)
🏢 Academic Coordinator / Section Head
📍 Pune