Company Description STEM-Xpert is an education-focused startup dedicated to equipping learners with modern STEM skills for success in the 21st century. With over seven years of experience, the organization has supported more than 50,000 students in building problem-solving, critical thinking, and creativity through online and in-person programs. STEM-Xpert offers STEM courses and hands-on labs for K12 students and graduates in areas such as Robotics, Coding, AI, IoT, and other emerging technologies.

Its advanced STEM/Tinkering/AIoT labs, proprietary STEM Innovation Kit, and specialized facilitator programs provide practical, project-based learning that prepares learners to solve real-world challenges.

Role Description The Brand Specialist is a full-time, on-site role based in Kozhikode, responsible for strengthening and promoting STEM-Xpert’s and also oversee the entire digital funnel. Your primary mission is to build marketing strategies, supervise marketing team, coordinate with various agencies to generate leads while building a sustainable, long-term organic presence.

You will act as the bridge between our marketing team and our trainers/educators to convert knowledge into product references. Additionally, you will lead our influencer/affiliate vertical, orchestrate on-ground school/college events, and manage a team focused on product-aligned SEO and multi-platform blogging to ensure 24/7 lead generation.

Key Responsibilities

- Build Marketing strategy, based on trending topics, and work on long term goal of building strategies.
- Supervise the marketing, digital content team, coordinate agencies to generate the organic leads and increase the presence.
- Visit schools, colleges, institutes, and events to conduct marketing events and generate leads.
- Maintain valuable relationship with various agencies, influencers, content creators to increase the visibility of the company and thereby increase the sales.

Other Responsibilities

- Organic Community Building (STEM Knowledge )

- Community Creation: Build, grow, and moderate organic communities on Facebook, WhatsApp, Instagram,



linked in and X where students and parents actively engage in STEM-based learning.
- Trainer Coordination: Work closely with internal Trainers/Educators to source high-value educational content (live sessions, quizzes, doubt-clearing sessions) that nurtures the community and establishes our product as the go-to reference.

2. Reference Structure & Product Alignment
- Reference Building: Create a systematic "reference structure" where community members and students naturally become brand advocates and refer our products to their peers.
- Product Feedback: Coordinate with trainers to capture feedback and success stories from the community to strengthen the product's market positioning.

3. Strategic Event Marketing Plan creation. (Schools & Colleges)
- Event Planning: Design and execute strategic marketing events (workshops, hackathons, STEM fairs, and career seminars) targeted at our active network of schools and colleges and create results.

4. Influencer & Affiliate Management (Product Owner)
- Onboarding: Identify, pitch, and onboard relevant influencers, content creators, and affiliate marketers to promote our products via their social media channels.
- Package Creation: Design attractive, competitive, and performance-driven compensation packages (tiered commissions, exclusive perks, bonuses) to incentivize influencers to join our affiliate program.

5. SEO Strategy & Blog Management (New Responsibility)
- Product-Aligned SEO: Support and execute an SEO strategy that directly aligns with our product offerings, ensuring we rank for high-intent STEM and tech-related keywords.
- Multi-Platform Blogging: Manage and oversee the blogging calendar across the company website, Medium, LinkedIn Articles, and other guest-posting platforms.



Ensure all published content is optimized for search engines, drives organic traffic, and strategically references our product to convert readers into leads.
- Content Calibration: Coordinate with trainers to ensure the technical accuracy of blog content, maintaining credibility in the STEM space.

6. Lead Generation & Digital Advertising
- Strategy & Execution: Plan and manage high-ROI digital ad campaigns (Meta, Google, LinkedIn) specifically designed to capture high-quality leads.
- Optimization: Continuously test and optimize ad creatives, copy, and landing pages to lower Cost Per Lead (CPL) and scale successful campaigns.
- Budgeting: Manage the monthly ad spend efficiently to meet aggressive lead volume and revenue targets.

7. Analytics & Reporting
- Performance Tracking: Monitor KPIs across ads, community engagement, event ROI, affiliate sales, and organic traffic/blog performance.
- Reporting: Present weekly/quarterly reports to management, providing actionable insights on what is driving leads and what needs optimization.

Required Qualifications

- 3-5 years of experience in strategy building, Brand building, organic growth development, with a strong focus on lead generation and performance marketing.
- Ability to develop and implement effective Brand Strategy and Brand Management initiatives.
- Strong Communication and Branding skills to maintain consistent messaging and visual identity.
- Sales-oriented mindset with experience supporting or driving Sales activities related to education or training services.
- Experience in marketing, public relations, or related fields, preferably within education or edtech sectors.
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
- Proficiency in using digital tools for content creation, social media, and campaign tracking.
- Ability to work collaboratively with cross-functional teams and engage with external stakeholders.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

📌 Brand Specialist (Kozhikode)
🏢 Stem Xpert
📍 Kozhikode