– BRAND MANAGER

Position: Brand Manager

Department: Marketing

Location: Mumbai

Employment Type: Full-Time

Experience: 3–5 Years

Reporting To: Hardik Lodha

About the Companies

KAROFI India is focused on building a premium consumer brand in India with advanced water purification and home appliance solutions, combining technology, health, design and innovation.

EPORT Agritech Pvt. Ltd. is building a technology-enabled ecosystem for global exports and imports, connecting businesses across international markets and simplifying trade through technology and operational support.

We are looking for a Brand Manager who will handle both brands and take ownership of building their awareness, visibility, positioning and market presence.

Role Objective The Brand Manager will be responsible for developing and executing the overall brand strategy for KAROFI India and EPORT.

The primary objective of the role is to build strong brand awareness through digital marketing, social media, content, PR, influencers, retail branding, events, partnerships and integrated marketing campaigns.

This is a hands-on role. We are looking for someone who can not only develop ideas and strategies but also execute, measure and take ownership of results.

Key Responsibilities

Brand Strategy & Positioning: Develop transparent positioning, messaging and communication strategies for KAROFI and EPORT. Maintain separate brand identities while ensuring consistent communication across all consumer and business touchpoints. Conduct regular competitor and market analysis.

Marketing Planning & Campaigns: Develop monthly, quarterly and annual marketing calendars. Plan and execute integrated brand campaigns across online and offline channels. Coordinate campaign concepts, creatives, production, media and execution.

Social Media & Digital Presence: Manage the overall social media strategy across Instagram, LinkedIn, YouTube and other relevant platforms. Drive follower growth, engagement, reach, video views and community development.

Content Management: Develop a structured content calendar covering reels, videos, educational content, product communication, brand stories, founder communication and customer success stories. Coordinate with designers, photographers, videographers and agencies.

PR & Media: Build brand visibility through press coverage, media stories, interviews, podcasts, product reviews and industry publications. Coordinate with PR agencies and media partners and identify opportunities for leadership visibility.





Influencer Marketing: Identify relevant influencers, creators, industry experts and personalities for brand collaborations. Manage influencer campaigns from identification and negotiation to content execution and performance measurement.

KAROFI Retail Branding: Strengthen KAROFI's offline visibility through retailer branding, product displays, POSM, standees, brochures, demonstrations, shop branding and consumer activations. Coordinate with the sales team to ensure branding is properly executed at retail locations.

EPORT Brand Development: Build EPORT's presence within the export-import ecosystem through LinkedIn, business media, trade events, industry partnerships, exporter/importer success stories and thought-leadership content.

Events & Activations: Plan and execute exhibitions, product launches, dealer/distributor events, retail activations, business events, conferences and other brand-building initiatives.

Agency & Vendor Management: Manage creative, digital, PR, influencer, production and event agencies. Prepare clear briefs, monitor timelines, negotiate commercials and ensure quality delivery.

Budget Management: Prepare and manage marketing budgets. Monitor campaign expenditure and ensure marketing activities remain within approved budgets while maximizing impact.

Reporting & Analysis: Prepare a monthly Brand Performance Dashboard covering brand awareness, digital growth, campaigns, PR, influencers, retail visibility, events, website performance, budgets and competitor activity.

KPI & Performance Measurement The Brand Manager will be evaluated through a 100% KPI-based performance framework.

20% – Brand Awareness: Increase overall brand reach, impressions, branded searches, direct traffic and visibility.

15% – Social Media Growth: Increase followers, engagement, video views, shares, saves and overall social media presence.

10% – Content Performance: Deliver consistent, high-quality content according to the approved calendar while achieving strong reach and engagement.

10% – PR & Media: Generate meaningful media coverage, interviews, podcasts, articles and other PR opportunities.





10% – Influencer Marketing: Execute relevant influencer collaborations and measure their reach, engagement and cost effectiveness.

10% – KAROFI Retail Visibility: Increase KAROFI's physical brand presence through branded outlets, POSM, displays, demonstrations and retail activations.

5% – Website Growth: Increase organic and direct website traffic and improve visitor engagement.

5% – Events & Activations: Successfully execute planned exhibitions, launches, consumer activations and business events.

5% – Campaign Execution: Ensure approved campaigns and marketing activities are completed according to agreed timelines and the marketing calendar.

5% – Budget Management: Maintain marketing expenditure within approved budgets and optimize spending.

3% – Brand Consistency: Maintain consistent brand identity, messaging and communication across online and offline channels.

2% – Reporting & Competitor Analysis: Submit timely monthly performance reports, monitor competitor activity and provide actionable recommendations.

Total KPI Weightage: 100%

Candidate Profile The ideal candidate should have 3–5 years of experience in Brand Management, Marketing or Integrated Marketing, preferably with experience managing consumer brands, startups, D2C, appliances, technology or related categories.

The candidate should have strong knowledge of branding, digital marketing, social media, content, PR, influencer marketing, events and offline activations.

They should be comfortable managing multiple brands simultaneously, working with agencies and vendors, coordinating with sales and management teams, and taking responsibility for measurable brand growth.

Strong communication, presentation, analytical and project-management skills are essential.

What We Are Looking For

We are not looking for someone whose role is limited to social-media posting or agency coordination.

We are looking for a brand owner mindset—someone who can understand the business, consumer and market; create the strategy; execute campaigns; coordinate internal and external teams; analyze performance; and take accountability for building both brands.

Success in this Role

Every month, the Brand Manager should be able to clearly demonstrate:

Are more relevant people aware of KAROFI and EPORT than last month?

Which activities contributed to that growth?

What measurable results were generated from the marketing budget?

Reporting directly to: Hardik Lodha

📌 Brand Manager (Mumbai)
🏢 Eport Agritech Pvt.Ltd.
📍 Mumbai