About Allter

About Allter

Allter is a D2C personal care brand focused on toxin-free, high-performance products for babies and mothers. We are building a long-term brand with strong unit economics, repeat usage, and global ambition. About the role

We're hiring a Brand & Content Lead to own Allter's voice and build our organic growth engine — content, SEO, founder narrative and community proof.

This is our most important marketing hire: the person who makes Allter discoverable and trusted without paid media carrying the load. Responsibilities

Own and evolve Allter's brand positioning and voice across all channels

Lead the organic growth engine — content, SEO and social — to reduce dependence on paid media

Build the brand's content and editorial strategy end to end

Drive founder-led and brand storytelling

Translate product credibility and certifications into consumer-facing trust

Own community,



UGC and brand advocacy

Required qualifications

4–7 years in content or brand marketing, ideally D2C consumer, beauty/personal care, or baby care

Proven ability to shape and defend a brand point of view in copy

Player-coach who writes and directs, not solely a strategist

Working knowledge of SEO and content-led growth

Experience directing short-form video

Preferred

Understanding of the current-parent decision journey (trust and risk-mitigation, not aspiration)

Experience working closely with a founder's voice What this role is not

Not a performance/media-buying role, not a pure strategy role with a team beneath you, not an agency-management seat. You build the first version in-house.

📌 Brand & Content Lead (New Delhi)
🏢 allterdiapers
📍 New Delhi