WE ARE HIRING: MARKETING, CONTENT AND STUDENT ACQUISITION MANAGER

Organisation: 360Future Academy – A Division of 360Medicare

Location: Kochi

Employment Type: Full-time

About 360Future Academy

360Future Academy is the education and professional training division of 360Medicare. The Academy delivers language training, professional development, international education and employment-readiness programmes for students and healthcare professionals.

As part of our continued growth, we are looking for an experienced and results-driven Marketing, Content and Student Acquisition Manager to lead the Academy’s branding, marketing, content creation and student lead-generation activities.

About the Role The successful candidate will be responsible for developing 360Future Academy as a strong and recognisable education brand and increasing student enquiries and enrolments.

The role requires proven experience working with academies, educational institutions, EdTech companies, language-training centres or student recruitment organisations. The candidate must have deep knowledge of social media marketing, content creation, traditional marketing, digital marketing, performance marketing and education-sector branding.

Key Responsibilities

Branding and Marketing

- Develop and implement the overall marketing, branding and student acquisition strategy for 360Future Academy
- Build and maintain a strong, consistent and credible brand identity for the Academy
- Develop marketing strategies for course launches, academy intakes and student enrolment campaigns
- Conduct market research and competitor analysis to identify new audiences, programmes and growth opportunities
- Ensure all marketing and promotional content is accurate, ethical and consistent with the values of 360Future Academy and 360Medicare
- Oversee the Academy’s website, brochures, prospectuses, presentations and other promotional materials

Social Media and Content Creation

- Develop and lead the social media strategy for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms
- Create and manage monthly social media and content calendars aligned with course launches and enrolment targets
- Develop engaging content ideas for social media posts, reels, short-form videos, student testimonials, success stories, interviews and promotional campaigns
- Create or supervise captions, advertising copy, video scripts, blogs, brochures and other marketing content
- Coordinate photography, video production, graphic design and content-creation activities
- Manage content creators, graphic designers, video editors, influencers and external marketing agencies
- Monitor education-sector trends, competitor activities and audience behaviour
- Grow the Academy’s social media community, engagement, reach and brand visibility
- Track content performance and use insights and analytics to improve future content
- Ensure consistent brand messaging, tone and visual identity across all communication channels

Digital and Performance Marketing





- Plan and manage student lead-generation campaigns across Google, Meta, LinkedIn, YouTube and other relevant platforms
- Manage paid advertising campaigns, campaign optimisation, audience targeting, retargeting and conversion tracking
- Monitor campaign performance, lead quality, cost per lead, conversion rates and return on advertising spend
- Work with the website and technical teams to improve landing pages, enquiry forms and online conversion journeys
- Use campaign data and analytics to improve targeting, content and marketing performance
- Manage the allocated digital marketing budget and ensure measurable results from advertising expenditure

Traditional Marketing and Outreach

- Plan and execute seminars, webinars, campus promotions, educational events, open days and community outreach activities
- Manage print advertising, outdoor campaigns, brochures, leaflets and other traditional marketing activities
- Develop relationships with colleges, universities, educational institutions, community organisations and referral partners
- Identify opportunities for institutional partnerships, student referrals and local market development
- Represent 360Future Academy at relevant exhibitions, career fairs and education events

Lead Generation and Student Acquisition

- Generate a consistent pipeline of qualified student enquiries for the Academy’s programmes
- Work closely with the Sales and Admissions teams to assess lead quality and improve conversion rates
- Support the development of lead-nurturing campaigns through email, WhatsApp, social media and other communication channels
- Monitor the student journey from initial enquiry through counselling and enrolment
- Identify reasons for lost leads and recommend improvements to campaigns and communication
- Align marketing campaigns with monthly student enrolment and revenue targets

Reporting and Performance Management

- Maintain marketing dashboards and provide daily, weekly and monthly performance reports
- Report on leads generated, lead quality, cost per lead, campaign conversions, enrolments and return on investment
- Monitor marketing expenditure against the approved budget
- Present campaign results, market insights and recommendations to the management team
- Establish clear performance indicators for internal team members and external agencies

Essential Experience and Skills

- Proven marketing experience working directly with academies, educational institutions, EdTech companies, language-training centres or student recruitment organisations is essential
- Deep knowledge of social media marketing, content strategy and content creation
- Demonstrable experience in education-sector branding,



student lead generation and enrolment-focused marketing campaigns
- Proven ability to develop engaging social media content, including posts, reels, videos, testimonials and student success stories
- Solid knowledge of Instagram, Facebook, LinkedIn, YouTube and short-form video platforms
- Hands-on experience with both organic social media growth and paid social media advertising
- Strong understanding of traditional marketing, digital marketing and performance marketing
- Hands-on experience with Google Ads, Meta Ads, retargeting, campaign optimisation and conversion tracking
- Strong copywriting, storytelling, brand communication and content-planning skills
- Good understanding of content calendars, social media scheduling, community management and performance analytics
- Experience promoting educational programmes through events, seminars, campus activities, institutional partnerships and community outreach
- Ability to analyse campaign data, evaluate lead quality and improve marketing performance
- Ability to manage content creators, designers, videographers, influencers and external agencies
- Familiarity with Canva, graphic-design platforms and video-editing tools would be highly desirable
- Excellent communication, creative, analytical and leadership skills
- Ability to work closely with academic, admissions and sales teams
- A commercially focused, target-driven and results-oriented approach
- Bachelor’s or Master’s degree in Marketing, Business, Communications, Media or a related field

Preferred Experience

- Previous experience managing the marketing function of an academy or educational institution
- Experience marketing language courses, healthcare training, international education or career-development programmes
- Knowledge of student admissions, counselling and enrolment processes
- Experience building or repositioning an education or EdTech brand
- Established relationships with colleges, educational institutions, influencers or student communities

Key Performance Indicators

- Number and quality of student leads generated
- Cost per qualified lead
- Lead-to-counselling conversion rate
- Lead-to-enrolment conversion rate
- Achievement of monthly student acquisition targets
- Return on advertising spend
- Social media reach, engagement and audience growth
- Content performance across different platforms
- Website traffic and enquiry conversion rate
- Performance of course-launch and enrolment campaigns
- Growth in brand awareness and institutional partnerships
- Marketing performance against the approved budget

Application Requirements

Candidates must submit

- An updated CV
- A brief summary of education brands or marketing campaigns they have previously managed
- A portfolio or examples of social media content and campaigns they have created or supervised
- Details of campaign results, including lead generation, audience growth or enrolment outcomes, where available

How to Apply

Please send your application to [email protected]

📌 Brand and Growth Marketing Manager (Kochi)
🏢 360Medicare
📍 Kochi