: Business Title Technical Architect Years of Experience 10-15 Years Job Descreption We are seeking a Senior Technical Architect with a strong consultative mindset to lead enterprise-scale architecture strategy and delivery for Customer Data Platforms (CDPs) and integrated MarTech ecosystems. This role demands deep technical expertise, strategic advisory skills, and the ability to influence senior stakeholders while driving digital transformation roadmaps. You will act as a trusted advisor to clients, define future-state architectures, and lead multi-platform integrations across CDP, CRM, AdTech, Analytics, and AI solutions.

The ideal candidate combines technical depth with business acumen, enabling consultative engagements and thought leadership Must have skills Proven experience architecting and leading CDP implementations (AEP, Treasure Data, Zeta, Tealium, etc.)AEP (RT-CDP, AJO, CJA, Workfront), Action IQ, Braze (CDP), Telium, Zeta, Treasure Data, Growth Loop, Hi-Touch, SFDC etc.. Strong focus on AEP and AJO is a must

Strong understanding of composable CDP architecture and data privacy principles

Advanced data engineering skills including real-time and batch ingestion pipelines

Expertise in API integrations (REST, SOAP, GraphQL) and event-driven architectures

Proficiency in Python, JavaScript, or Node.js for scripting and automation

Experience with cloud platforms (AWS, GCP, Azure) and big data technologies

Strong understanding of identity resolution, audience segmentation, and activation workflows. Deep experience incorporating AI/ML into MarTech/CDP ecosystems:



especially leveraging agentic AI frameworks for automated data quality, insight generation, journey orchestration, and operational automation. Ability to design architectures that embed AI agents as first‑class components within the CDP stack Good to have skills CDP Expertise: Treasure Data, Tealium, Hightouch (in addition to AEP/AJO)

Enterprise Architecture & Consulting: TOGAF or equivalent frameworks, Solution consulting and pre-sales experience

Experience with Customer Journey Orchestration tools (AJO, Braze, Salesforce Marketing Cloud)

Familiarity with reverse ETL tools like Hightouch or Census

Hands-on experience with data governance, consent management, and PII handling

Knowledge of data formats and transformation (JSON, Parquet, Avro)

Experience with CI/CD pipelines and DevOps practices

Client-facing experience with stakeholder management and solution presentations

Exposure to CDP evaluation and vendor selection processes Key responsibiltes Lead enterprise architecture consulting engagements. Define strategic technology roadmaps aligned with business goals

Lead technical design and implementation of CDP solutions across multiple platforms

Drive adoption of emerging technologies (AI-driven personalization,



composable architectures). Represent organization in industry forums

Define and enforce data architecture standards, schemas, and governance models

Oversee ingestion pipelines (batch/streaming) and ensure data quality and integrity

Guide development teams in building reusable components and scalable integrations

Collaborate with marketing and analytics teams to define audience strategies and activation logic

Own the orchestration of customer journeys and personalization workflows

Conduct code reviews, mentor engineers, and ensure adherence to best practices

Evaluate current tools and technologies to enhance CDP capabilities

Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)

Act as a bridge between business and technology teams to translate requirements into actionable solutions

Troubleshoot complex issues across data flows, APIs, and activation channels

Contribute to roadmap planning and continuous improvement of CDP infrastructure Education Qulification Bachelors in Engineering with a specialisation in Computer Science, Data , IT

Graduate from other fields with good communication and analytical skills Certification If Any AD0-E602 Adobe Real-Time CDP Business Practitioner Professional OR Higher

AD0-E607 Adobe Journey Optimizer Business Practitioner Professional OR Higher

Other CDP certifications (Salesforce, Treasure Data) Shift timing12 PM - 10 PM Location: DGS India - Bengaluru - Manyata N1 Block Brand: Merkle Time Type: Full time Contract Type: Permanent#DGS

📌 Audience Platform Architect (Bengaluru)
🏢 Dentsu Global Services
📍 Bengaluru