12 Aug
|
Yes Madam
|
Noida
Job Title: Associate Creative Director
Location: Noida
Experience: 5–8 Years
Employment Type: Full time
About the Role
We are looking for a visionary and data-informed Associate Creative Director to lead our creative team. The ideal candidate blends high-level creative storytelling with a sharp understanding of performance marketing. You won't just build visually stunning campaigns—you’ll craft creative assets designed to drive conversion, test performance hypotheses, and hit measurable business KPIs.
Key Responsibilities
- Creative Leadership & Strategy: Lead, mentor, and direct copywriters, visual designers, and video editors to produce high-performing creative assets across digital and performance channels.
- Performance-Driven Conceptualization: Develop creative hooks, ad concepts, and storytelling frameworks optimized for performance platforms (Meta, Google, YouTube, LinkedIn, and programmatic networks).
- Data & Analytics Integration: Collaborate closely with the growth and performance marketing teams to analyze campaign performance metrics (CTR, CVR, ROAS, CPA, and hook rate).
- Iterative Testing Strategy: Use performance data to rapidly iterate on creative variants—testing angles, copy, formats, and CTAs to scale winning ads.
- Brand & Creative Excellence: Ensure all performance creative maintains brand consistency, narrative depth,
and high visual standards while pushing creative boundaries.
- Campaign Management: Oversee creative execution from brief to final delivery, ensuring deadlines and performance benchmarks are met.
Key Requirements
- Experience: 5 years of experience in creative roles within digital agencies, D2C brands, or performance marketing environments, with at least 2 years in a leadership/supervisory capacity.
- Performance Marketing Mastery: Solid grasp of key performance metrics (CTR, CVR, ROAS, CAC/CPA, Hook Rate, Retention Rate) and how creative variables directly influence them.
- Tool Proficiency: Strong knowledge of design and editing tools (Adobe Creative Suite) and familiarity with digital ad platforms and performance analytics tools.
- Strategic Mindset: Proven track record of leveraging ad account data and user behavior insights to refine creative direction.
- Communication: Excellent storytelling, pitch, and communication skills to lead cross-functional brainstorming sessions.
Job Types: Full-time, Permanent
Pay: ₹1,500,000.00 - ₹2,000,000.00 per year
Benefits
- Health insurance
- Paid sick time
Application Question(s):
- Are you comfortable for 6 days work from noida location?
- What is current CTC?
- In how many days can you join?
Work Location: In person
📌 Associate Creative Director (Noida)
🏢 Yes Madam
📍 Noida