Assistant Professor (Branding And Advertisement) | School of Branding &

- Advertising, NMIMS

Location : In office, Mumbai

School : School of Branding &

- Advertising (SOBA), NMIMS Deemed-to-be University The School of Branding &
- Advertising (SOBA) at SVKM's NMIMS Deemed-to-be University, Mumbai , is dedicated school for branding and advertising — built on the belief that the future of business is inseparable from the future of brand.

The school offers a curriculum that is equal parts academic and applied — drawing from the disciplines of marketing, consumer behavior, media planning, creative communication, digital strategy, and general management. Students are not simply prepared for the industry; they are prepared to lead it.

If you have spent years doing meaningful work in marketing, branding, advertising, media, or communication — and you are ready to shape the next generation of professionals in this space — SOBA is where that experience finds its highest purpose.

We seek committed academicians and industry professionals who can blend academic rigor with real-world insights in branding, advertising, and communication.

Areas of Expertise

Brand Strategy &

- Management | Advertising Strategy &
- Campaign Planning | Consumer Insight &
- Behaviour | Account Planning &
- Brand Communication | Luxury &
- Lifestyle Branding | Purpose-Led &
- Sustainable Branding | Brand Identity &
- Visual Language | Media Strategy for Brand Building | Global &
- Cross-Cultural Branding

✅ Eligibility Criteria

Minimum 10 years of total work experience.





We are looking for at least 5 years in industry roles related to Agency experience spanning multiple categories — FMCG, luxury& lifestyle, consumer durables, and diverse sectors — with exposure to both high-growth startups and large-scale enterprises is strongly preferred.

Ph D in Marketing or related field preferred like: Advertising/Brand Management; candidates with MBA (Marketing) will be strongly considered

Key Responsibilities

TEACHING &

- LEARNING:

Deliver engaging lectures, workshops, and case-based sessions while integrating industry insights, live projects, and brand simulations into pedagogy

RESEARCH &

- SCHOLARLY ACTIVITY:

Conduct and publish impactful research in ABDC/ SCOPUS indexed journals on the topics of marketing, branding, advertising, consumer behavior, or digital communication.

MENTORSHIP &

- STUDENT ENGAGEMENT:

Guide students in Campus activities, OCAC initiatives, Digital Media &

- Marketing Communication and Creative Communication &
- Execution tracks; mentor them on internships, live briefs, and career pathways; encourage participation in brand festivals, competitions, and industry showcases.

INDUSTRY INTEGRATION &

- OUTREACH:

Build strong partnerships with FMCG, Luxury, Media, and Advertising firms ; facilitate guest lectures, brand challenges, workshops, and internships; ensure pedagogy remains aligned with evolving industry practices and future skills

Compensation

As per UGC guidelines.

Higher remuneration will be offered to deserving candidates based on profile and experience.

📌 Assistant Professor - Branding And Advertisement - School Of Branding & Advertisement Nmims (Mumbai)
🏢 SVKM's Narsee Monjee Institute of Management Studies
📍 Mumbai