About the Role The Organic World is looking for a dynamic and execution-focused Assistant Manager – Retail Marketing to drive customer acquisition, retention, and brand visibility across our offline stores. This role requires a strong understanding of retail marketing, digital campaigns, local store marketing, customer engagement, and data-driven decision-making to deliver measurable business growth.

The ideal candidate should be passionate about building hyperlocal marketing initiatives, creating memorable in-store experiences, and executing integrated marketing campaigns that increase footfall, bills, and revenue across multiple stores.

Key Responsibilities

Digital Marketing & Customer Acquisition

Plan and execute digital marketing campaigns across Meta, Google, and other digital platforms.

Manage social media content calendars and campaign execution.

Drive SEO initiatives to improve organic visibility and website traffic.

Manage and optimize Google Business Profiles (GMB) for all store locations.

Monitor campaign performance and optimize for ROI and customer acquisition.

CRM & Customer Retention

Develop and execute CRM campaigns through WhatsApp, SMS, email, and app notifications.

Improve customer retention, repeat purchase frequency, and loyalty engagement.

Analyze customer cohorts, purchase behavior, and campaign performance to drive personalized communication.

Retail Marketing & Local Store Marketing

Plan and execute annual, seasonal, monthly, and weekly marketing calendars aligned with business objectives.

Drive store footfall, Number of Bills (NOB), and revenue through integrated marketing initiatives.

Execute local store marketing programs including apartment/RWA activations, community events, sampling, and partnerships.

Plan and execute recent store launch campaigns from pre-launch to post-launch.

Coordinate in-store branding, POSM deployment, visual merchandising support, and customer engagement activities.





Collaborate with store operations to deliver a superior in-store customer experience.

Brand Collaborations & Partnerships

Identify and manage collaborations with brands, influencers, corporates, wellness communities, and local partners.

Negotiate commercial terms and ensure successful execution of partnership campaigns.

Performance & Analytics

Track key marketing KPIs including footfall, conversion, NOB, average basket value, customer acquisition cost, repeat customers, and campaign ROI.

Prepare regular performance reports with actionable insights.

Use CRM and business data to recommend growth opportunities and optimize marketing investments.

Desired Candidate Profile

MBA or Bachelor's degree in Marketing, Business, or a related field.

5–8 years of experience in retail marketing, preferably in grocery, organic, FMCG, food retail, wellness, or lifestyle retail.

Hands-on experience in digital marketing, social media management, SEO, Google Business Profile (GMB), and CRM platforms.

Strong understanding of Local Store Marketing (LSM) and multi-store retail operations.

Proven experience in planning and executing integrated marketing campaigns.

Strong commercial acumen with excellent negotiation and stakeholder management skills.

Data-driven mindset with the ability to translate insights into business actions.

Excellent project management and execution skills with the ability to manage multiple campaigns simultaneously.

Ability to work cross-functionally with operations, merchandising, digital, and external agencies.

Key Success Metrics (KPIs)

Store Footfall Growth

Number of Bills (NOB)

Revenue Growth

Customer Acquisition Cost (CAC)

Repeat Customer Rate

Loyalty & CRM Engagement

Campaign ROI

Google Business Profile Performance

Social Media Growth & Engagement

Timely execution of annual, seasonal, monthly, and weekly marketing campaigns

Successful execution of new store launches and local marketing initiatives

Work location : Bangalore

📌 Assistant Manager - Retail Marketing (Bengaluru)
🏢 The Organic World
📍 Bengaluru