News: Mintoak acquires ICC Loyalty to build the leading payments engagement OS for banks.

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- Assistant manager product marketing

Assistant Manager Product Marketing

Mumbai

Full Time

Marketing

Key Responsibilities

- Manage GTM planning for new product modules and partner specific releases.
- Utilize marketing tools to set up, monitor, and optimize campaigns for maximum impact.
- Monitor campaign performance and analyze key metrics (MAU, feature doption %, cross-sell %) to measure effectiveness and ROI.
- Collaborate cross -functionally to build sales enablement tools decks, FAQs, one-pagers.
- Partner with the design team to create impactful merchant-facing communication collateral.

Technical Skills and Experience

- 1 2 years in product marketing, campaign execution, or growth marketing ,preferably in fintech, SaaS, or B2B tech
- Understanding of product positioning, launch planning, and multi-channel rollout strategies.
- Experience with campaign set-up and merchant segmentation for mobile or web -based products.




- Ability to track campaign metrics and translate insights into actionable recommendations.
- Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi ); hands -on experience with campaign management tools like MoEngage, CleverTap, or WebEngage.
- Robust interpersonal and project management skills to coordinate across product, sales, and marketing teams.
- Detail-oriented, outcome-driven, and eager to work in a high- growth, dynamic environment.

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India

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+91

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Relevant Experience

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Manager Product Marketing (Mumbai)
🏢 Mint & Oak
📍 Mumbai