Role & responsibilities

Rossari Pet Care is seeking a results-oriented Digital Growth & D2C professional to build and scale its digital commerce business. The incumbent will be responsible for driving online revenue, customer acquisition, marketplace expansion, brand visibility and digital consumer experience across the Rossari D2C platform, Google Search, AI-powered search platforms, e-commerce marketplaces, quick-commerce platforms and social commerce channels.

The role will own the end-to-end digital growth strategy, including Digital P&L;, performance marketing, search visibility, marketplace growth, customer retention and digital analytics, while building Rossari Pet Care into one of India's most trusted and preferred pet care brands.

Preferred candidate profile

1. Digital Business & Growth Strategy

- Develop and execute the overall Digital Growth and D2C strategy aligned with business objectives.
- Own the digital business including revenue growth, profitability, customer acquisition and Digital P&L.;
- Build scalable customer acquisition and retention strategies to maximize Customer Lifetime Value (CLV).
- Drive sustainable online sales growth across all digital commerce channels.
- Identify new digital growth opportunities through emerging platforms, partnerships and technologies.

2. Search Engine & AI Search Optimization

- Develop and implement SEO strategies to achieve Top 5 organic rankings for strategic keywords.
- Improve website visibility through Technical SEO, On-Page SEO, Content SEO and Link Building.
- Optimize digital content for AI-powered search experiences including ChatGPT, Google AI Overviews, Gemini, Perplexity and other emerging AI search platforms.
- Monitor keyword rankings, search trends and competitor performance to continuously improve discoverability.

3. Performance Marketing

- Plan, execute and optimize performance marketing campaigns across Google, Meta, YouTube and other digital advertising platforms.
- Manage digital advertising budgets and maximize Return on Ad Spend (ROAS).
- Continuously improve campaign performance through A/B testing, audience segmentation and data-driven optimization.
- Develop full-funnel digital marketing campaigns focused on awareness, consideration, conversion and retention.

4. Marketplace & Quick Commerce Growth

- Own and grow Rossari Pet Care's presence across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, JioMart, FirstCry (where relevant)



and other emerging digital commerce platforms.
- Develop platform-specific growth strategies to maximize online sales and market share.
- Optimize product listings, A+ Content, SEO, pricing, promotions, images and digital shelf visibility.
- Manage marketplace advertising including Amazon Ads, Flipkart Ads, Blinkit Ads and platform-specific retail media.
- Improve product discoverability, search rankings and conversion rates across marketplaces.
- Monitor marketplace account health, inventory availability, seller ratings, customer reviews and Buy Box performance.
- Build strong relationships with marketplace account managers and platform partners.

5. Website & D2C Platform Management

- Manage and continuously enhance the Rossari Pet Care D2C website to deliver an exceptional customer experience.
- Improve website speed, navigation, mobile responsiveness and user journey.
- Implement Conversion Rate Optimization (CRO) initiatives to improve website performance.
- Work with technology partners to enhance website functionality and customer experience.
- Ensure accurate product information, pricing and inventory visibility.

6. Digital Brand Building & Consumer Engagement

- Develop integrated digital campaigns to strengthen Rossari Pet Care's online brand presence.
- Collaborate with creative agencies, influencers and content creators to build brand awareness and consumer engagement.
- Ensure consistent brand communication across all digital touchpoints.
- Execute content marketing strategies that improve engagement, trust and customer acquisition.

7. Product Launch & Go-to-Market (GTM)

- Develop digital Go-to-Market strategies for new product launches.
- Ensure rapid product visibility and availability across marketplaces, quick-commerce platforms and the D2C website.
- Plan launch campaigns, promotional activities and digital media support to maximize product adoption.

8. Customer Relationship Management (CRM)

- Develop customer retention strategies through email marketing, WhatsApp campaigns, loyalty initiatives and personalized engagement.
- Increase repeat purchases,



customer satisfaction and Customer Lifetime Value (CLV).
- Build customer journeys using first-party customer data and behavioural insights.

9. Consumer Insights & Data Analytics

- Monitor website analytics, campaign performance and customer behaviour using Google Analytics (GA4), Search Console and marketplace dashboards.
- Analyse customer journeys, buying behaviour, product reviews and digital trends to identify business opportunities.
- Prepare monthly business dashboards and performance reports for leadership.
- Recommend data-driven improvements to enhance digital business performance.

10. Budget & Agency Management

- Own and manage the annual digital marketing and marketplace advertising budget.
- Define KPIs and manage SEO, digital marketing, media, creative and technology partners to ensure measurable business outcomes.
- Evaluate new marketing technologies, platforms and digital tools to improve effectiveness and efficiency.

Desired Candidate Profile

- Masters / Bachelor's degree in Marketing, Business Administration, Digital Marketing or a related discipline. MBA (Marketing) preferred.
- 5–8 years of experience in Digital Marketing, Growth Marketing, D2C, E-commerce or Digital Business Management.
- Experience in FMCG, Consumer Goods, Pet Care, Personal Care, Healthcare, Nutrition or Lifestyle brands will be preferred.
- Proven success in scaling D2C brands with measurable growth in digital revenue, customer acquisition and marketplace expansion.
- Demonstrated achievement in improving Google search rankings and increasing organic traffic for high-value keywords.
- Hands-on experience managing Amazon Seller Central, Amazon Vendor Central and leading marketplace platforms.
- Experience working with Quick Commerce platforms such as Blinkit, Zepto and Swiggy Instamart.
- Solid understanding of SEO, SEM, Performance Marketing, Marketplace Advertising and Digital Analytics.
- Experience with Shopify, WooCommerce or similar D2C commerce platforms.
- Proficiency in Google Analytics (GA4), Google Search Console, Google Tag Manager, Meta Business Suite, Amazon Ads, SEMrush, Ahrefs and Microsoft Excel. Knowledge of Power BI or Tableau will be an added advantage.
- Strong commercial acumen with the ability to translate digital initiatives into measurable business outcomes.
- Excellent analytical, communication, project management and stakeholder management skills.

📌 Assistant Manager / Manager - Digital Growth &C (Mumbai)
🏢 Rossari Biotech
📍 Mumbai