Responsible for managing the end-to-end D2C website experience and operations, including website merchandising, product launches, promotions, CRO, A/B testing, performance tracking, and cross-functional execution to improve customer experience, conversion, and online business performance. Key Responsibilities

1.

Website

Merchandising & Customer Experience

- Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages.
- Continuously optimize product discoverability, navigation and customer journeys to improve shopping experience.
- Ensure website content is accurate, relevant and aligned with ongoing business priorities.
- Benchmark leading D2C and ecommerce brands to continuously enhance the customer experience.
- Maintain a best-in-class digital storefront through thoughtful merchandising and attention to detail.
- D2C Operations & Business Execution
- Own the day-to-day operational efficiency of the D2C website and app.
- Execute promotional campaigns, product launches and sale events with accuracy and zero operational gaps.
- Coordinate with cross-functional teams to ensure timely and seamless execution of business initiatives.
- Identify opportunities to streamline workflows, improve processes and enhance operational efficiency.
- Ensure all website updates are delivered with speed, accuracy and quality. 3.

Conversion Rate

Optimization (CRO)





- Identify opportunities to improve website conversion through continuous experimentation.
- Execute A/B tests and optimization initiatives across the customer journey.
- Monitor customer behavior and identify friction points affecting conversion and engagement.
- Work with Design, Product and Tech teams to implement customer experience improvements.
- Stay updated with global ecommerce and D2C best practices to continuously improve website performance. 4.

Business

Insights & Execution Support

- Monitor key D2C business and website performance metrics.
- Prepare dashboards, reports and performance summaries to support business reviews.
- Track the impact of merchandising changes, CRO experiments and promotional campaigns.
- Surface trends, insights and operational observations to support data-backed decision making.
- Support the D2C Manager with analysis required for planning and execution. 5.

Strategic

Execution

- Execute high-impact D2C initiatives independently while partnering with the D2C Manager on strategic planning and prioritization.
- Translate business strategies into actionable execution plans.
- Coordinate with internal stakeholders to ensure projects are delivered on time.
- Take ownership of execution from planning through successful implementation.
- Drive projects with an ownership mindset and robust attention to detail.

📌 Assistant Manager –C (Mumbai)
🏢 Pilgrim
📍 Mumbai