Performance Marketing Specialist(Meta & Google Ads) Reports to: Director

Location: Faridabad, Haryana, India

Type: Full time

Experience: 2–4 Years Role Overview Sugarcoated Hospitality is looking for a hands-on Performance Marketing Specialist to manage and execute our paid advertising across Meta Ads and Google Ads. You will spend most of your time inside Meta Ads Manager and Google Ads, building campaigns, testing audiences and creatives, managing lead generation and conversion campaigns, optimizing performance, and ensuring campaigns are tracked and executed accurately. This is an execution-focused role.

You will work closely with the marketing team, take campaign direction, execute quickly, monitor results, and continuously improve performance. What You'll Own • Build, launch and manage Meta Ads and Google Ads campaigns.

- Manage campaigns for hotel bookings, restaurants, events, weddings, F&B; and hospitality promotions.
- Conduct audience research and testing across broad, interest, custom, lookalike and remarketing audiences.
- Manage Facebook & Instagram lead generation, traffic, engagement and conversion campaigns.
- Build and optimize Google Search, Display, Performance Max and remarketing campaigns.
- Conduct keyword research, search-term analysis and negative keyword management.
- Test different ad creatives, copies, offers, audiences and landing pages.
- Monitor campaign performance and optimize based on ROAS, CPL, CPA, CTR, CPC, conversions and revenue.
- Monitor Meta Pixel, Google Ads conversion tracking, GA4 and Google Tag Manager.
- Identify tracking, targeting, budget or campaign-setup issues before they affect performance.
- Maintain clean campaign structures, naming conventions and tracking parameters.




- Prepare regular performance reports with clear insights and recommended actions.
- Keep track of what was launched, what is being tested and what needs to be optimized next. Mindset for the Role We are looking for someone who is hands-on, analytical and extremely detail-oriented.

You should

- Be comfortable working inside Meta Ads Manager and Google Ads every day.
- Understand what the numbers are telling you instead of simply reporting them.
- Catch issues such as incorrect tracking, broken URLs, wrong audiences, irrelevant keywords or poorly configured campaigns.
- Test systematically and document what works and what doesn't.
- Stay updated with changes across Meta and Google advertising platforms.
- Be comfortable working with multiple campaigns and priorities simultaneously.
- Ask the right questions when a campaign brief isn't clear rather than making assumptions.
- Take ownership of campaign performance and mistakes.
- Think commercially and understand that the goal is business growth, not just clicks and impressions.

Working

With AI Sugarcoated Hospitality uses AI tools to support creative development, copywriting, audience research, campaign ideas and marketing workflows. You should be comfortable using AI as a productivity tool while applying your own judgment. AI can generate ten campaign ideas in seconds. Unfortunately, it cannot be trusted to know which nine are terrible.



Your responsibility is to review, validate, execute and optimize the final output.

Required Experience • 2–4 years of hands-on experience in performance marketing.

- Strong practical experience with Meta Ads Manager and Google Ads.
- Experience managing campaigns with measurable conversion or lead-generation objectives.
- Good understanding of Meta Pixel, Google Ads conversion tracking, GA4 and GTM.
- Strong understanding of audience targeting, retargeting and campaign optimization.
- Experience with Google Search Ads and keyword research.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to work independently and manage campaigns with minimal supervision. Nice to Have • Experience in hospitality, hotels, resorts, restaurants, travel, events or F&B.;
- Experience generating hotel bookings, event enquiries, wedding leads or restaurant reservations through paid advertising.
- Experience with Google Performance Max and Display campaigns.
- Experience with catalog/product campaigns.
- Experience with CRM integration and lead tracking.
- Experience working with AI-powered marketing and creative tools.

Why This Role Matters

Paid marketing is a key growth engine for our hospitality businesses. Every campaign, audience, creative and optimization decision directly impacts leads, bookings, enquiries and revenue. We're looking for someone who doesn't simply launch campaigns and wait for the numbers. We want someone who builds, tests, analyzes, fixes and improves every day. If you enjoy being hands-on with paid media and want your work to have a measurable impact on a growing hospitality business, this role is for you.

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