Role Name: Digital Strategist

Years of Experience: 10–12 Years

Location: Bangalore

Type: FTE

Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP

Understanding

Primary Skillset

 Digital strategy — end-to-end ecosystem ownership

 Report-heavy analytics — independently owns reporting workflows

 Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report

Builder & Data Feeds in Adobe Analytics

 Adobe Target / Optimizely — hands-on, mandatory

 Statistics, A/B testing & experimentation methodology

 Pre-analysis — lift calculator, test sizing, hypothesis design

 Business acumen with client-facing stakeholder management

 Working understanding of AEP — audiences, data flows, activation, RT-CDP

 Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level)

Positive to Have

 Customer Journey Analytics (CJA)

 Foundational Data Science knowledge

 Adobe Journey Optimizer (AJO)

📌 Adobe Analytics Consultant (Digital Strategist) - FTE (Bengaluru)
🏢 Gravity Infosolutions
📍 Bengaluru