Job Description - Digital Marketing Executive

Job Title: Digital Marketing Executive

Experience: 2+ Years

Location: Remote

Employment Type: Full-Time

Job Summary:

We are looking for a Digital Marketing Executive with 2+ years of experience in digital marketing, with strong knowledge of Account-Based Marketing (ABM), LinkedIn marketing, email campaigns, and SEO. The ideal candidate should be able to execute B2B marketing campaigns, generate qualified leads, improve online visibility, and support content and brand initiatives.

Knowledge of video editing and creating short-form marketing content will be an added advantage.

Key Responsibilities:

Account Based Marketing:

- Plan and execute ABM campaigns targeting specific companies, industries, and decision-makers.
- Identify and research target accounts and key stakeholders.
- Use LinkedIn for prospect identification, engagement, and lead generation.
- Create and manage targeted email marketing campaigns.
- Track campaign performance, engagement, and lead conversion.
- Maintain and update prospect/account databases.

LinkedIn Marketing:

- Develop and execute LinkedIn marketing strategies for B2B audiences.
- Create and publish engaging posts, articles, and promotional content.
- Support LinkedIn outreach and lead-generation activities.
- Monitor engagement, reach, and follower growth.
- Research industry trends, target companies, and decision-makers.

SEO:

- Implement on-page and off-page SEO activities.
- Conduct keyword research and competitor analysis.
- Optimize website pages, blogs, landing pages, and other digital content.
- Monitor keyword rankings, organic traffic, and website performance.
- Work on SEO initiatives to improve search engine visibility and lead generation.
- Basic knowledge of Google Analytics and Google Search Console is preferred.

Content & Digital Marketing:

- Create marketing content for websites, LinkedIn, email campaigns, and other digital channels.




- Coordinate with internal teams to develop content aligned with business and marketing goals.
- Support lead-generation campaigns and digital marketing initiatives.
- Track campaign performance and prepare regular reports.

Video Editing - Added Advantage:

- Edit short marketing videos, promotional videos, LinkedIn videos, reels, and other digital content.
- Create basic video content using tools such as Canva, CapCut, Adobe Premiere Pro, Filmora, or similar tools.
- Add captions, transitions, graphics, and basic branding elements to videos.

Required Skills:

- 2+ years of experience in Digital Marketing, preferably in a B2B/IT/Technology setting.
- Strong knowledge of ABM and B2B lead generation.
- Hands-on experience with LinkedIn marketing and outreach.
- Experience in Email Marketing and campaign management.
- Good understanding of SEO, keyword research, and website optimization.
- Good content writing and communication skills.
- Knowledge of Google Analytics, Google Search Console, or similar tools.
- Ability to analyze campaign performance and generate reports.
- Strong research and analytical skills.
- Good understanding of B2B technology/IT services is preferred

Good To Have:

- Experience with LinkedIn Sales Navigator.
- Knowledge of HubSpot, Apollo, Mailchimp, or similar marketing/CRM platforms.
- Experience in video editing and graphic design.
- Knowledge of Canva, CapCut, Adobe Premiere Pro, or similar tools.
- Experience marketing Cloud, Data Analytics, AI/ML, SaaS, or IT services.
- Basic knowledge of paid advertising platforms such as Google Ads and LinkedIn Ads.

Key Performance Areas:

- Qualified leads generated through ABM and LinkedIn campaigns.
- Email campaign open, click, and response rates.
- Website organic traffic and SEO performance.
- LinkedIn engagement and audience growth.
- Content performance and lead conversions.
- Overall contribution to digital marketing and business development initiatives.

📌 Digital Marketing Executive (India)
🏢 Dataplatr
📍 India